Reference group
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A social group that is used as a standard that which an individual makes a comparison of himself against. Social groups have any number of qualities, such as economic class, social standing, race, ethnicity, etc. that are used as a basis of comparison in setting perceived social norms. The influence can be both conscious and unconscious.
A reference group is a group that individuals use as a standard for evaluating themselves and their own behavior. Reference groups have two basic purposes. They set and enforced standards of conduct and belief, as well as serve as a standard against which people can measure themselves and others.
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