Opentopia Directory Encyclopedia Tools

Rosie the Riveter

Encyclopedia : R : RO : ROS : Rosie the Riveter


Rosie the Riveter: "We Can Do It!" - Many women first found economic strength in World War II-era manufacturing jobs.
Enlarge
Rosie the Riveter: "We Can Do It!" - Many women first found economic strength in World War II-era manufacturing jobs.

A real "Rosie" at work.
Enlarge
A real "Rosie" at work.

Rosie the Riveter is a cultural icon of the United States, representing the six million women who manned the manufacturing plants which produced munitions and material during World War II while the men (who traditionally performed this work) were off fighting the war. This "character" is now considered a feminist icon in the US, and a herald of women's economic power to come.

Origin

When America entered World War II in December 1941, life changed for everyone. All the factories were begging for help. They desperately needed workers, and soon the meager reserve of men who had not gone to war was exhausted. The US Department of Labor declared a shortage of workers. To satisfy the demands, women were actively recruited for the work force. This change in the norms of society met opposition, so the government created the Rosie the Riveter propaganda campaign.

A US stamp in 1999 featuring the same poster: "Celebrate the Century - 1940s - Women Support War Effort"
Enlarge
A US stamp in 1999 featuring the same poster: "Celebrate the Century - 1940s - Women Support War Effort"

In 1940, only 10% of women who worked were employed by factories, but by 1944, the figure was up to 30%. Although pay was not always equal (the average man working in a wartime plant was paid $54.65 per week, while women on average were paid $31.21 per week), and conditions were sometimes very poor, women quickly responded to Rosie the Riveter, who convinced them they had a patriotic duty to enter the workforce. Some claim that she forever opened up the work force for women, but others dispute that point, noting that many women were discharged after the war and the jobs given to returning servicemen.

After the war the "Rosies" and the generations that followed them knew that working in the factories was in fact a possibility for women, even though they did not reenter the job market in such large proportions again until the 1970s, and by that time factory employment was in decline all over the country.

The image most iconically associated with Rosie is J. Howard Miller's famous poster for Westinghouse, entitled We Can Do It! (above right), which was modeled on Michigan factory worker Geraldine Doyle in 1942.

But the woman in the painting bore no name. It wasn't until early 1943 that a song by Redd Evans and John Jacob Loeb, Rosie the Riveter, was released. [link] The final connection between the name of Rosie and the character was made by Norman Rockwell for his eponymous cover for the May 29, 1943 Saturday Evening Post, which depicted a different Rosie (model Mary Doyle Keefe). See [the original painting] and the magazine cover. [link] Note the copy of Mein Kampf under her feet. It is not clear whether Rockwell had seen the Miller poster.

Statistics

On October 14, 2000, a "Rosie the Riveter" Memorial and National Historical Park was opened in Richmond, California, site of the Kaiser shipyards, where many "Rosies" worked. Over 200 former Rosies attended the ceremony.

See also

References

External links

 


From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.

Search Titles
0123456789
ABCDEFGHIJ
KLMNOPQRST
UVWXYZ?

E-mail this article to:

Personal Message: