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Saab Automobile

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This article is about the Swedish automobile manufacturer. For the aircraft manufacturer, see Saab

Saab Automobile AB is a subsidiary of General Motors. Once an exclusively Swedish automobile maker, Saab Automobile now manufactures cars in Japan, the USA and Sweden. Until 1990 the company was owned by SAAB, an acronym for "Svenska Aeroplan AB" (The Swedish Aeroplane Company), which also included SAAB Aerospace and truck manufacturer Scania. General Motors bought half of Saab Automobile in 1990, with an option to acquire the entire company within a decade. Before exercising that option GM shared its ownership of Saab Automobile with Investor AB, the main owner of Saab.

In March 2005, it was announced that GM would move the production of the next-generation Saab 9-3 from Trollhättan to their Opel plant in Rüsselsheim, Germany. Current models are the 9-3 and 9-5, both of which are manufactured in Trollhättan, Sweden; the Saab 9-2X, which is manufactured in Japan; and the Saab 9-7X SUV, manufactured in the United States.

Competition history

1974 SAAB 96 V4
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1974 SAAB 96 V4

Some of the early cars such as the two-strokers, V4s and Saab 99 were quite successful in rally sport, notably the 96 in the 1960s RAC Rally and Monte Carlo Rally, driven by Erik Carlsson.

Other highlights

Trivia

Saab Performance Team at Linköping, in 1997 (Saab 91 Safirs in background)
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Saab Performance Team at Linköping, in 1997 (Saab 91 Safirs in background)

Criticism of GM's management of Saab

In 1990 GM purchased half of Saab (and bought the other half ten years later) in what is now seen as an impulse buy. Saab loyalists have long criticised GM's badge engineering of Saab products. This criticism reached a fever-pitch with the introduction of the Subaru Impreza-derived 9-2X (derisively called the "Saabaru" by American critics) and the GMT360 platform (Chevrolet TrailBlazer, GMC Envoy, et al.)-derived 9-7X SUV. The 9-2X sold very poorly, with Saab barely managing to sell a few thousand of them. Likewise, the 9-7X SUV has garnered slow sales when compared to competing brands. The two "X" models performed poorly in the marketplace largely because they were priced and marketed as luxury cars, but lacked the amenities of rivals such as the Audi A3 and Volvo XC90, due to the more spartan nature of their GM and Subaru platforms.

The Saab brand overall has not been a money-maker for GM, with total losses 1990-2005 exceeding US $2 billion, showing black digits only two of these years. The losses are all the more daunting because Saab, in 2005, posted record unit sales in Europe, its core market. These losses led GM's most vocal investor, Kirk Kerkorian's Tracinda Corporation, to renew its call for GM to cut its losses and dump the Swedish brand. However, there did not seem to be any parties interested in acquiring the brand. In late March 2006, it was reported that Mr. Kerkorian revised his position and now is "of neutral opinion" towards the Saab brand (he had also voiced criticism of GM's Hummer brand).

Models


Historical models

1992 Classic Saab 900 convertible
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1992 Classic Saab 900 convertible

Current models

1997 Saab 9-5 V6 at Linköping, Sweden, on the occasion of SAAB's Diamond Jubilee
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1997 Saab 9-5 V6 at Linköping, Sweden, on the occasion of SAAB's Diamond Jubilee

Experimental vehicles and prototypes

Saab 92001 (Ursaab)
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Saab 92001 (Ursaab)

SAAB in popular culture

Cover of Licence Renewed where James Bond drives a SAAB 900.
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Cover of Licence Renewed where James Bond drives a SAAB 900.

SAABs are notable for having inspired several popular songs:

SAAB cars can also been seen in several popular movies (see also [IMCDB]): SAAB cars can also been seen in several TV series: SAAB cars are also mentioned in several novels: A Hewlett-Packard CPU-support chip features a Saab 900 Turbo 16 Cabriolet.[link][link]

See also

External links

Wikimedia Commons has media related to:
[media]
SAAB - [http://encycl.opentopia.com/ edit]
Current: Saab 9-2X > Saab 9-3 | Saab 9-5 | Saab 9-7X
Planned: Saab 9-4X | Saab 9-1
Cancelled: Saab 9-6X
Historic: Saab 92 > Saab 93 | Saab Sonett | Saab 94 | Saab GT750 | Saab Sport | Saab Formula Junior | Saab 95 | Saab 96 | Saab Sonett | Saab 600 | Saab Toad | Saab 99 | Saab 90 | Saab 900 | Saab 900 (NG) | Saab 9000
Concept cars: Historic: Saab 92001 | Saab Quantum | Saab 98 | Saab EV-1
Recent history: Saab 9-X | Saab 9-3X
Future: Saab Aero-X
Engines: Saab two-stroke | Ford Taunus V4 engine |
Triumph Slant-4
Saab B engine | Saab H engine | Saab V8

Automotive marques of General Motors
Buick | Cadillac | Chevrolet | GMC | Holden | Hummer | Opel | Pontiac | Saab | Saturn | Vauxhall
Affiliates: GM Daewoo (50.9%) | Suzuki (3%) | Wuling (34%)
Defunct Marques: Geo | LaSalle | Marquette | Oakland | Viking

 


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