Schaefer Beer

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Schaefer Beer is a brand of beer from the United States. Schaefer beer traces its beginnings back to 1848, when the Engels and Schaefer Brewing Company was opened in Cedarburg, Wisconsin.

Schaefer was, at one point during the first half of the 20th century, the world's best selling beer. By the 1970s, however, it had ceded that spot to Budweiser.

In Puerto Rico, Schaefer was one of the top selling beers during the decades of the 1970s and 1980s. For a long time, there was a large and quite famous Schaefer beer billboard at the main entrance to the city of Bayamón there.

A popular advertising campaign for Schaefer was the tagline, "Schaefer is the one beer to have when you're having more than one." This was put to music and used as a jingle from the 1950's-70s. Louis Armstrong once performed the jingle in a television advertisement campaign. Music composer Edd Kalehoff also appeared in a 1973 advertisement showing off his Moog synthesizer.

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