Sequah Medicine Company

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In 1887 the Sequah Medicine Co Ltd began selling patent medicines such as prairie flower and Indian oil using travelling salesman, known as Sequahs. The travelling salesmen were quack doctors. One such example is Peter Alexander Gordon, who went under the pseudonym James Kaspar. Gordon sold the Sequah Patent Medicine in Great Britain, Ireland, the West Indies and North America.

Sequah products were sold using the device of a travelling medicine show. These shows consisted of a warm-act of music and other entertainments which attracted a crowd in order for the travelling salesman to begin his pitch. The British version, introduced in 1890, was made up of a fairground steam organ. The Government soon declared the practise of selling patent medicines in such a fashion illegal. The company went in to liquidation in 1895 due to lack of demand.

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