Seth Godin
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Seth Godin (born July 10, 1960) is an author of business books and speaker of the late 1990s to the present. His first big book was about permission marketing.
Background
Godin graduated from Tufts University in 1982 with a degree in computer science and philosophy, and he earned his MBA in marketing from Stanford Business School. From 1983 to 1986, he worked as a brand manager at Spinnaker Software.In 1995, Godin founded one of the first online marketing companies, Yoyodyne. He sold the company to Yahoo! in 1998. As a part of the sale to Yahoo!, Godin became Vice-President of Permission Marketing at Yahoo!.
Author
Godin has written many books, including several that have nothing to do with marketing. However, he is most famous for his marketing ideology. His marketing books include:- The Big Red Fez
- eMarketing
- Permission Marketing
- Survival is not Enough
- Unleash The Ideavirus
- Free Prize Inside
- All Marketers Are Liars
- The Big Moo
Philosophy
Godin’s ideology combines three elements. First, the end of the TV-Industrial complex means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. He calls a remarkable product or service a purple cow.Seth Godin is known for a very visual, personal, and dynamic speaking style that has earned him a large following. He is the author of a popular blog and several books on how ideas spread.
External links
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