Smarties (Ce De Candy)
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- Rockets redirects here. For other uses, see Rocket (disambiguation).
In the United States, Smarties are a type of artificially fruit-flavored candy produced by Ce De Candy. These are marketed outside of the US under the brand name "Rockets", to avoid confusion with Nestlé Smarties. In Canada, they are distributed by Regal Confections. In Australia, a similar product (but different) is known as Fruit Tingles and is produced and distributed by an unrelated company, Allens (owned by Nestlé). Imitations have been offered on the market by smaller brands, but Rockets seem to have won the battle through greater distribution. They may also be dispensed in KLIK Rockets Dispensers, also distributed by the same company.
The candies bear a strong resemblance to tablet-style pills, in shape and texture. One individual candy is in the shape of a cylinder with a diameter of roughly 1 centimetre and a height of roughly .25 centimetre. Smarties come in random combinations of colors within their wrapped tubes. These include white, pale yellow, pale pink, pale orange, pale purple and pale green. Each color's flavor is slightly different.
They are usually packaged as a roll of candies wrapped in cellophane. Because each package is small and inexpensive, they are often bought in bulk for occasions such as parties or Halloween.
They also come in an "Extreme Sour" flavor, which has a much stronger flavor than the original. Smarties also now comes in a gum, which looks exactly like the Smarties candy, but is similar to Razzles.
Ingredients include: dextrose (may contain corn syrup solids), citric acid, calcium stearate, artificial flavors, colors.
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