Southern Comfort
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- ''This article is about the liqueur. For the 1981 movie, see Southern Comfort (film); for the 2001 documentary, see Southern Comfort (2001).
Southern Comfort, sometimes referred to by the syllabic abbreviation "SoCo", is a fruit, spice, and whiskey flavored liqueur produced since 1874. It was founded by bartender M.W. Heron in a small bar in New Orleans, Louisiana. He moved to Memphis, Tennessee in 1889, patented his famous creation, and began selling it in sealed bottles with the slogan "None Genuine But Mine" and "Two per customer. No Gentleman would ask for more." Southern Comfort won the gold medal at the 1904 World's Fair in St. Louis, Missouri.
Southern Comfort is available as 100 proof, 70 proof, or 76 proof. It is often erroneously thought to be bourbon whiskey based—it is actually neutral grain spirits based #redirect . Southern Comfort Reserve however is a blend of Southern Comfort and 6 year old Bourbon and is 40 percent alcohol.
In cocktails
Southern Comfort is used in the creation of many popular cocktails, including "SoCo Lime", "Alabama Slammer", "Red Death", "A Piece of Ass", "Red Devil", "Greek Sex on the Beach", "Crash & Burn", "57 Chevy",and "Southern Cola".In an advertising campaign, the company suggests mixing it with lime juice to make a SoCo Lime.
A new, trendy Southern Comfort drink is the "Vince Vaughn," a mix of Southern Comfort and Mountain Dew Code Red. This drink is becoming popular on college campuses and in hipster bars across the United States. A variation on this theme is the "Bo Bice," a mix of Southern Comfort and Rockstar Energy Drink.
Very popular in Ireland is the "suddie and red", a mix of Southern Comfort and the uniquely Irish soft drink red lemonade. This is especially popular amongst students and the younger generations. Another way to enjoy SoCo, is simply with lemonade "on the rocks".
In popular culture
Southern Comfort gained popularity for being the drink of choice of singer Janis Joplin, as she often kept a bottle on stage during performances. It continues to have a strong connection with music through sponsorships of the Voodoo Music Experience, New Orleans Jazz & Heritage Festival, and the Southern Comfort Music Experience, a free two-day concert event that occurs throughout the U.S. The brand has also sponsored New Orleans rock band Cowboy Mouth for the last several years.
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