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SpongeBob Squarepants

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SpongeBob SquarePants is a popular American animated television series and media franchise shown on various TV networks around the world, though it's usually on Nickelodeon. It was created by marine biologist and animator Stephen Hillenburg, and is produced through his production company called United Plankton Pictures Inc.

Most episodes of the comedy, set in the Pacific Ocean, take place in the city of Bikini Bottom or the surrounding lagoon floor. The pilot episode first aired in the United States on Nickelodeon after the Nickelodeon Kids' Choice Awards on May 1, 1999. The "official" series premiere followed on July 24, 1999 with the second episode, "Bubblestand/Ripped Pants."

Popularity

SpongeBob is the first "low-budget" Nickelodeon cartoon, according to the network, to become extremely popular.[[Citing sources citation needed]] SpongeBob follows some other Nickelodeon shows that have attracted "older" followers: The Ren & Stimpy Show, Rocko's Modern Life, the Kablam! skits, Action League Now!, and The Angry Beavers. Other shows have followed in this trend as well: Invader Zim and The Fairly OddParents took a similar role when they aired in 2001, and the latter is now second only to SpongeBob in popularity, while the former maintains a cult following. SpongeBob is currently the most popular cartoon on television, although it has not always been. The show debuted in 1999, and during that time, Pokémon was still the biggest craze. SpongeBob did not begin his gigantic popularity until around 2001, and he has remained popular since then. SpongeBob SquarePants is the top TV series on Nickelodeon.

Broad appeal

The cartoon is designed to appeal to children as well as adults. This has a lot to do with the way underwater life and situations are represented, absurdly, and with the situations, references, and words used, which many younger viewers might not understand.

Instead of cars, the residents of Bikini Bottom drive boats. Once, while out in the wilderness, Patrick questions how they could have a camp fire on the lagoon bottom— the fire is immediately extinguished with a sizzle. A flurry of bubbles accompanies many actions, just to remind the viewer that everything is underwater. The main character, SpongeBob lives in a pineapple, while his neighbor Squidward lives in a moai (Easter Island head) and his other neighbor and best friend, Patrick lives under a rock. Often times, objects from the surface, like fishing hooks, and pencils, appear in episodes. The suggestion is that both the head and the pineapple have fallen from a tropical island to become underwater habitats. SpongeBob's house-pet is a snail named Gary, who meows like a feline, though characters have shown an ability to understand him. In relation to this, underwater worms bark exactly like dogs, and are kept on chains. Jellyfish are the equivalent of bees; buzzing, stinging, and producing delicious "jelly", mocking the name "jellyfish" but still referencing a bee's honey, but are collected or appreciated like butterflies. Scallops behave like birds, propelling themselves through the water with their shells and tweeting. In addition to this, instead of peanut butter, SpongeBob SquarePants uses what is called in Bikini Bottom "Sea-Nut Butter". SpongeBob's telephone is shaped like a conch and referred to as a "shell phone". Aside from the many undersea puns, some common products from the surface world have somehow found their way into Bikini Bottom, such as "canned bread", roast beef, and even pizza. SpongeBob works at the Krusty Krab, a restaurant seemingly based on McDonald's or Burger King. SpongeBob is one cartoon in a long line of shows to put in more "adult" references, and has become so popular with teenagers and adults that it has been shown on MTV and Spike TV. A certain quote by Patrick ("It's gonna rock!") has been used as a promo for rock stations. Ren and Stimpy, among others, had followed a similar path. The SpongeBob SquarePants Movie, released on November 19 2004, features a cameo appearance by actor David Hasselhoff, in a parody of his role from the Baywatch TV series. Part of the show's appeal has to do with the childlike nature of SpongeBob and his best friend, Patrick, both of whom are adults but display an innocence typical of human children. However, the characters are not immune from more adult avocations, including rock musicianship in a stadium performance reminiscent of a hard rock concert. When naming reasons why many fans believe Nickelodeon has gone downhill in recent years, SpongeBob is often listed as an exception. Its appeal to older audiences, as mentioned earlier, can be attributed to the show's crazy but witty and at times even sophisticated humor. The show also, unlike many current Nickelodeon cartoons, is not "mainstream" or "cliche". While many newer cartoons revolve around pre-adolescents with strange lives and feature massive amounts of pop-culture references (eg. Fairly Oddparents), SpongeBob chooses to go for a more teen/adult friendly formula that was used in highly successful older Nick cartoons such as Ren and Stimpy and Rocko's Modern Life, non-human young adults in crazy, unrealistic situations, with minimal pop culture references. Unlike its mainstream-culture-promoting network, SpongeBob features many semi-obscure musicians who contribute to its soundtrack. Non-mainstream alternative rock bands such as Wilco, The Shins, The Flaming Lips and perhaps most notably Ween (who have contributed two original songs to the show and their 1997 classic "Ocean Man" to the movie soundtrack), as well as metal bands Pantera, Motörhead, and Twisted Sister have made appearances on the show and movies soundtracks, and classic thrash metal group Metallica even released a T-shirt featuring cartoon versions of them playing live with SpongeBob and Patrick.

Merchandising and marketing

Merchandise based on the show ranges from Kraft Macaroni & Cheese and Kraft SuperMac & Cheese, Kellogg's cereal, and video games to boxer shorts, thongs, pajamas, and t-shirts. A line of SpongeBob SquarePants whisks was even produced. The show also spawned a large and popular merchandise line at Hot Topic, Claire's, RadioShack, Target, Wal-Mart, and Toys "R" Us stores. There have been kids meal tie-ins at Wendy's for SpongeBob's House Party Special in 2002 and at Burger King restaurants in 2001, 2003, and for the movie in 2004. In 2004, thieves stole nine-foot-high by nine-foot-wide SpongeBob inflatables from the Burger King restaurant franchises, demanding Krabby Patties as ransom. The ransom note was signed by someone in Minneapolis, Minnesota claiming to be Sheldon J. Plankton, a character from the show. In 2006, another kids meal tie-in for Burger King was introduced for the Lost in Time special. SpongeBob was also featured on VH1's : 1999 as part of a commentary by Michael Ian Black. More recently, a tie-in beverage for 7-Eleven convenience stores has been created, a pineapple-flavored Slurpee. Events in the past with the SpongeBob SquarePants theme include an exhibit at Underwater Adventures Aquarium in the Mall of America called SeaCrits of Bikini Bottom during the summer of 2003. In October 2004, a NASCAR Busch Series race was named The SpongeBob SquarePants Movie 300, presented by Lowe's and broadcast on TNT featuring Jimmie Johnson's #48 Lowe's stock car and Kyle Busch's #5 stock car painted for the race with the SpongeBob Movie paint schemes. There were contests tied in with the movie where fans could win SpongeBob-related items or a trip to the Cayman Islands. The motion simulator/interactive movie ride "Escape from Dino-Island 3D" at Six Flags Over Texas was turned into "SpongeBob SquarePants 4-D", with water squirts, real bubbles, and other sensory enhancements. LEGO received license to produce SpongeBob SquarePants building sets, beginning to sell them in May 2006. Other items featuring SpongeBob include a special edition Monopoly board game and Life board game as well as a SpongeBob SquarePants edition of Ants in the Pants and Yahtzee. SEGA Corporation introduced a ticket redemption game based on the show that has become popular with most video arcades. [link]

History

Development (1993–1999)

SpongeBob meeting Sandy as seen in Tea at the Treedome.
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SpongeBob meeting Sandy as seen in Tea at the Treedome.

SpongeBob's history can be traced back to 1993 when Rocko's Modern Life first aired. One of the producers was Stephen Hillenburg, a cartoon worker/marine biologist who loved both his careers. When Rocko's Modern Life was cancelled in 1996, Hillenburg began working on SpongeBob (although some sketches trace back to 1986). He teamed up with creative director Derek Drymon, who had worked on shows such as Doug, Action League Now!, and Hey Arnold!. Drymon had worked with Hillenburg on Rocko's Modern Life as well, as did many SpongeBob crew members, including writer Tim Hill and voice actors Tom Kenny and Doug Lawrence. Another crew member with previous Nickelodeon cartoon experience was former Angry Beavers story editor Merriwether Williams, who worked on that show for its first few seasons and switched to SpongeBob in July 1999.

During production of the show, Hillenburg provided a concept of short comics with the same style of the show, but the characters looked different. SpongeBob used to be named SpongeBoy, and used to wear a red hat with a green base and a white business shirt with a tie. The name "SpongeBoy" did not make it into the show since the name was already officially trademarked by Bob Burden, creator of Flaming Carrot. Hillenburg later chose the alternative name "SpongeBob". The original name was once referenced in the show by Mr. Krabs' line, "SpongeBoy, me Bob!." The Krusty Krab was originally spelled with the letter C rather than K, but Stephen Hillenburg thought K's were funnier.

Debut (1999–2000)

* SpongeBob blowing sand off of Squidward (Reef Blowers)
* SpongeBob blowing sand off of Squidward (Reef Blowers)
* Squidward: "Where am I?" (SB-129)
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  • Squidward: "Where am I?" (SB-129)
On May 1, 1999, SpongeBob aired its first episode, "Help Wanted/Reef Blower/Tea at the Treedome", after the 1999 Nickelodeon Kids' Choice Awards. At this time, Rugrats was at the height of its popularity and had already outlived dozens of other lower-budget cartoons. SpongeBob, with its generally lower-class animation and humor style more rooted in clever word-play and culture-references unlike the potty humor that made Rugrats so popular, was expected to be just another one of those shows. Following early struggles, its ratings soared, and a year after release, it surpassed Rugrats as Nickelodeon's highest rated show. SpongeBob's signature voice (provided by Tom Kenny) and humorous style was enjoyable to both younger and older audiences.

Peak years (2000–2003)

* Squidward conducting the Bikini Bottom Super Band in what is widely considered to be SpongeBob's best episode, Band Geeks [Music Video] (2001)
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  • Squidward conducting the Bikini Bottom Super Band in what is widely considered to be SpongeBob's best episode, Band Geeks [Music Video] (2001)

The show began its second season in 2000 with more high-quality animation and even more popular episodes. By then it was clear to the world that SpongeBob had opened the door to many other cartoons to use more "adult" senses of humor and come from smaller companies. In 2001, The Fairly OddParents aired from the then-small Frederator company. It focused on a sense of humor similar to SpongeBob’s, only more realistic, slightly crazier (and more suggestive to "adult" topics), and with more pop culture references; this show managed to become a hit as well and currently ranks behind SpongeBob as Nick's second most popular show. That same year, Invader Zim aired, created by comic book writer Jhonen Vasquez; it had a dark but silly sense of humor (similar to Vasquez's other comic books) that managed to attract a very loyal cult following consisting more of teens and adults than young children (though also containing a moderate amount of preteens). SpongeBob, however, was the leader of all these shows and had by this time started its now famous merchandise line.

2002 also saw a bright side, as the first part of that year saw SpongeBob at its peak. The beginning of the third season produced many classic episodes and focused on the same style and animation concepts. The year also saw another low-budget show with popularity (), but things changed late in the year. Due to rumors of a movie, there was high speculation that the show would be cancelled and that 2003/2004 would feature the last season of new episodes. Fans were devastated and online petitions were widely distributed to convince Nickelodeon to produce more episodes by showing continuing fan support. "SpongeBob Meets The Strangler/Pranks A Lot" was the last episode of this season, and aired in October of 2004. It was also released on DVD at the end of 2003. Following this, the movie was released in November of that year.

Hiatus and movie era (2003–2005)

A hiatus from 2003 to 2004 challenged viewer loyalty, as only about 7 new episodes were shown when it usually would air 20 over a two-year span 2003-2004. This lead to the program's lowest ever ratings, causing speculation that the show might even be cancelled after the feature's release.

The film, The SpongeBob SquarePants Movie achieved over $85,000,000 in revenue in the United States, considered to be under-expectations; it has been assumed that the show's popularity showed something of a decline at the time of its release. The Rugrats Movie, on the other hand, earned over $100,000,000 in the United States. (It was around this time that the animated series which it is based on, Rugrats, was at the height of its popularity. Ironically, that movie would also be considered Rugrats' jump the shark moment by many fans, while the SpongeBob movie was actually generally well received by fans who saw it.)

Finally and to the relief of many fans, it was announced late in 2004 that SpongeBob would be continuing with a new season due in 2005. Hillenburg, despite many rumors, did not actually leave the show but has resigned from his position as the shows executive producer (this job now belongs to Derek Drymon, with Paul Tibbitt taking over Drymons job as creative director).

See Controversy for more information.

Comeback (2005–present)

TV advertisements for SpongeBob's fourth season first aired publicly during the 2005 Nickelodeon Kids' Choice Awards. The new episodes began airing on May 6, 2005. The first new episode of Season 4 was "Fear of a Krabby Patty/Shell of a Man". After airing three new episodes on Fridays from May 6-May 20, Nickelodeon showed no new episodes until September 2005.

For the first time in the series' run, Nickelodeon began airing 11-minute segments of new episodes separately, spread over two weeks. This practice began with the airing of the episode "Selling Out" on Sept. 23; its companion episode, "Funny Pants," premiered the following week.

The Star Online eCentral[link] reported in December 2005 that Nickelodeon had ordered 20 more episodes, bringing the show’s total to 100. The episodes are projected to have finished airing in 2007. The separate episodes mentioned above are shown below: Selling Out, Funny Pants, , Enemy In-Law, Patrick SmartPants,and SquidBob TentaclePants

To see a complete list of Spongebob Squarepants see Spongebob Squarepants Complete List. NOTICE: It will be under construction until this notice disappears.

Cast and characters

SpongeBob SquarePants
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SpongeBob SquarePants

Guest voices or bodies

Singing Voices

Controversy

Despite the show's popularity, SpongeBob has seen much controversy. This is not new for Nickelodeon -- many of its cartoons, including Ren & Stimpy and Rocko's Modern Life, have sparked controversy in one way or another. However, SpongeBob's popularity magnified the intensity of the controversy.

Notably, SpongeBob's somewhat feminine characteristics and his close friendship with Patrick led some viewers to the conclusion that he was gay. Around the beginning of the third season, SpongeBob and Patrick were frequently depicted holding hands. In the 2002 episode "Rock-a-Bye Bivalve", SpongeBob and Patrick adopt a baby scallop, furthering the rumors because of the implications that the two made major life decisions together, as a couple would. The episode also contains some subtle sexual jokes:

This episode was never aired in Russia, Japan, France, Poland, Romania and Italy, because it was thought to show a homosexual-like couple, although it has been distributed in those countries via pirated DVDs.

In four episodes, SpongeBob is portrayed for brief moments in women's clothing, although it should be noted that other cartoon characters, including classics such as Bugs Bunny have done the same if the gag calls for it. SpongeBob also is shown to be jealous of stronger male characters, indicating that SpongeBob longs to be the stereotypical "tough guy", but always fails. In many episodes, it is clearly shown that SpongeBob wishes he was more like Larry the Lobster, and is even envious on occasions when Larry is with Sandy.

In January 2005, James Dobson reportedly accused SpongeBob SquarePants of spreading a homosexual agenda. The character was featured in a "We Are Family" commercial, along with many other cartoon characters. The video has sparked controversy because some religious groups, including Dobson's Family Research Council, believe that the We Are Family Foundation was using it to promote the normalization of homosexuality in American schools. [link].

Stephen Hillenburg announced publicly that SpongeBob is not gay, and is in fact, almost asexual, as he is a sponge (actually, sponges are able to reproduce sexually or asexually). In support of this statement, in early episodes it is revealed that SpongeBob reproduces by budding. However, some fans argue that SpongeBob has a human-like sexual identity.

Related innuendo

Crew

Awards

The following list shows the awards the show has won:
Annie Awards
Best Animated Television Production (2005)
Best Writing in an Animated Television Production (2006)
Kids Choice Awards
Best Cartoon (2003, 2004, 2005, 2006)
Golden Reel Award
Best Sound Editing in Television Animation - Music (2000, 2001, 2002, 2003)
Best Sound Editing in Television Animation - Music (2000, 2003, 2004)
Television Critics Association Awards
Outstanding Achievement in Children's Programming (2002)

Episodes, films, shorts, spin-offs, and parodies

Episodes: Film: The SpongeBob SquarePants Movie (November 19, 2004)

Shorts:

Spin-offs: Parody: SpongeBong HempPants [link] total of three episodes. NOTE: SpongeBong HempPants may not be suitable for children.

Popular culture

Airings

Trivia

External links


SpongeBob SquarePants
Episodes: List of SpongeBob SquarePants episodes
Movie: The SpongeBob SquarePants Movie
Characters
SpongeBob | Patrick | Squidward | Sandy | Mr. Krabs
Gary | Plankton | Mermaid Man | Barnacle Boy | King Neptune
Bikini Bottom
Chum Bucket | Goo Lagoon | Krusty Krab
Other
Astrology With Squidward | SpongeBob SquarePants Media
LEGO SpongeBob SquarePants | Krabby Patty
Family Trees | Mermaid Man and Barnacle Boy

 


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