Still the One
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Still the One is a slogan used by the Nine Network in Australia as part of their boast of being the overall ratings leader. Nine has dominated television ratings for many years in Australia, only falling to second place for short periods (for example, during the 2000 Sydney Olympics, which were telecast on their arch-rival, the Seven Network).
Nine's advertisements often feature a version of the 1976 hit by John Hall, also called "Still The One".
It is a favourite target of satirists including D-Generation on The Late Show in the early 1990s with a fairly famous sketch called "Still Number Four", where number four refers to the Australian Broadcasting Corporation.
The same slogan was originated by the American Broadcasting Company in 1977. As well, it was used as part of Sky Television's (now British Sky Broadcasting) idents in 1989, using a re-worded version of the song by the band Orleans.
The slogan has occasionally been dropped by Nine, and although there were rumours that it could again be dropped after the Nine Network's rebranding in 2006, Nine returned the slogan with a 90-second promotion advertisement featuring many of Nine's identities.
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