Stuff (magazine)
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Stuff magazine is a men's magazine (or a lad's mag, as it's known in the UK) featuring interviews, pictorials, and other articles of interest to a male dominated audience. Published by Dennis Publishing, it is the sister magazine to Maxim, and the two share a similar mission of providing entertainment targeted towards 18 to 30-year-old males whom it attracts with pictorials and cover features, humor, trivia, and product reviews of goods such as computers, sports cars, video games, cell phones, etc. The American version of Stuff does not contain nudity, though the photo shoots generally try to get as close to nudity as possible, and at some locations, such as Wal-Mart stores in the U.S., Stuff and its sister men's magazine Maxim have been considered pornography, and therefore banned. The interviews tend to be with famous actresses, singers, and models, some of whom have appeared several times over the life of the magazine.
The UK version of the magazine, published by Haymarket Magazines Ltd, is focused mainly on consumer electronics, gadgetry and lifestyle products, such as iPods and fast cars, to computers and men's clothing. Like its US equivalent, Stuff UK contains a scantily clad women on the front page, but inside there are only 2 or 3 more of her. Thus, in the UK it is not considered "pornography". There are multiple in depth features, such as product reviews of laptops, MP3 players, digital cameras, as well as advertising. Regular features include an "adrenaline junkie" article, and speculative pages about upcoming technology, such as the last page.
The circulation of Stuff UK is around 92,000 copies a month, placing it as best-selling gadget magazine in the UK, according to the Audit Bureau of Circulations.
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