Surf (detergent)
Encyclopedia : S : SU : SUR : Surf (detergent)
Surf is the name of a brand of laundry detergent by Unilever, which is most commonly known by that name in India, the United States, the United Kingdom, and Ireland. The product is also known by the names All, although formulations vary in different regions to cater the local preference for perfume and cleaning requirements. Indeed, both "Surf" and "All" are available in many markets throughout the United States.
Surf was first introduced by the Unilever corporation in 1953. The product was first created to hold Unilever's dominance in the detergent market, which had been slowly eroding due to fierce competition from Procter & Gamble and its detergent, Tide. Surf became the major detergent sold by the corporation when its other soap powder, Rinso, was phased out of production in the 1970s.
In the UK, where Unilever also manufacture Persil detergent, Surf is marketed as a lower-priced brand aimed at budget-conscious shoppers, whereas Persil is aimed at the higher end of the market. In the rest of the world Persil is owned and marketed by Henkel, a competitor of Unilever. Persil is not marketed in the United States.
External links
From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.