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Swanndri

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Swanndri is a trade name for a range of outdoor clothing, very popular in New Zealand.

The item is a widely worn garb of farmers, but in recent years its popularity has spread and it has become something of a fashion item.

The classic "swanny" or bush shirt is a heavy woollen garment with a lace up section at the neck. The recent version has a short zipper. Although a wide range of colours and patterns are available, the traditional swanny pattern is a dark plaid which could be described as a 'reverse gingham', with thick criss-crossing stripes of either blue or red over a black base.

The term "swanny" has become a generic name for any heavy woollen garment of this type, although - like other brand names which have become generic, such as Biro and Xerox - this usage is frowned upon by the company who are understandably possessive of their marque.

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