Swiffer
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Swiffer is a line of cleaning products by Procter & Gamble. Swiffer was invented by Catherine Schwartz. Names of Swiffer products include Swiffer WetJet and Swiffer dusters.
The brand uses the popular Razor and blades business model, whereby the consumer purchases the handle assembly at a low price and must continue to purchase replacement pads over the life of the product.
External links
- [Swiffer] -Homepage
| Procter & Gamble Co. |
| Corporate Directors: Norman Augustine | Bruce Byrnes | R. Kerry Clark | Scott D. Cook | Joseph Gorman | A.G. Lafley | Charles R. Lee | Lynn M. Martin | W. James McNerney, Jr. | Johnathan Rodgers | John F. Smith, Jr. | Ralph Snyderman | Robert Storey | Margaret Whitman | Ernesto Zedillo |
| Brands: Always | Ariel | Bounty | Braun | Charmin | CoverGirl | Crest | Downy | Dreft | Duracell | Fairy | Febreze | Folgers | Gillette | Head & Shoulders | Iams | Ivory | Max Factor | Olay | Old Spice | Oral-B | Pampers | Pantene | Pringles | Swiffer | Tampax | Tide | Torengos | Zest |
| Annual Revenue: .4 billion USD ( 10% FY 2005) | Employees: 110,000 | Stock Symbol: NYSE: [PG] | Website: [www.pg.com] |
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