TAG Heuer
Encyclopedia : T : TA : TAG : TAG Heuer
Watches
Some popular TAG Heuer wristwatch models include the Aquaracer, Link, Carrera, Monaco, Formula 1, Kirium, Monza, and Autavia. Traditionally, Tag Heuer watches are high-cost products, with retail prices of the 2006 models ranging from $695 to $12,500.History
Edouard Heuer founded a watchmaking company in 1860.TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items such as ceramic turbochargers for Formula 1 cars acquired Heuer, which was already a renowned watchmaker specializing in racing chronographs. Together they modernized the product line and became one of the biggest names in Swiss watches.
TAG Heuer has always had a strong connection with auto racing, and in fact first became known on a worldwide basis when Steve McQueen wore a Heuer "Monaco" chronograph in the 1971 film "Le Mans". Tiger Woods is one of the many stars of sport currently sponsored by TAG.
A Heuer stopwatch can be seen and heard in the opening to the news program 60 Minutes.
At the end of 2003, TAG Heuer ended it's association with F1 as the official time keeping, allowing a facelift of the way the graphics are displayed in 2004 where Siemens replaced TAG as the timekeeper. It meant the end of the large black overlays which were an icon during the late 90's early 2000's.
Trivia
Even though the name TAG Heuer surfaced from the acquisition of Heuer by TAG, it can be loosely translated to "day year", or "day, this year."External links
- [TAGHeuer.com] (official site)
- [Passion for Precision] (enthusiast site)
- [WatchPedia] (enthusiast site)
- [TAG Heuer Ambassadors] (enthusiast site)
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