Take-the-best heuristic
Encyclopedia : T : TA : TAK : Take-the-best heuristic
According to the take-the-best heuristic, when making a judgment based on multiple criteria, the critieria are tried one at a time according to their cue validity, and a decision is made based on the first criterion which discriminates between the alternatives.
Gerd Gigerenzer and Daniel Goldstein discovered that the heuristic did surprisingly well at making accurate inferences in real-world environments, such as inferring which of two cities is larger. The heuristic has since been modified and applied to domains from medicine to artificial intelligence.
See also
References
- Gigerenzer, G. & Goldstein, D. G. (1996). Reasoning the fast and frugal way: Models of bounded rationality. Psychological Review, 103, 650-669. [Full text (PDF)].
- Czerlinski, J., Goldstein, D. G., & Gigerenzer, G. (1999). How good are simple heuristics? In Gigerenzer, G., Todd, P. M. & the ABC Group, Simple Heuristics That Make Us Smart. New York: Oxford University Press.
From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.