Television ident

Encyclopedia : T : TE : TEL : Television ident

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A television ident visually identifies the network or station presenting a television programme. It is displayed on screen, typically just before each programme and also at start-up and closedown (if a station does not broadcast round the clock). It may also be used to lead in and out of commercial breaks. Idents can vary in complexity from a simple static image to a live-action film, or even computer graphics generated on the fly (the idents used by BBC Four from 2002 to 2005 are an example of the latter approach; its idents reacted to the sound of the announcer's voice and background music).

An ident is usually considered one of the most important elements in a station's branding. An example of a particularly well-known ident would be the BBC balloon.

Television idents are also known as TV blocks. Ident is commonly used in the UK and Australia, among other nations, but not in the U.S., where station identification or ID is more common.

Example television ident usage

Image:Television ident - programme into own production caption.jpg|A best-practice flowchart of how British television went from a programme into another programme produced by the same company Image:Television ident - programme into bought-in caption.jpg|A best-practice flowchart of how British television went from a general programme into an imported programme from another broadcaster or producer. Image:Television ident - local ident into promo into continuity.jpg|A best-practice flowchart of how British television went from an ident into a promotional film for a forthcoming programme into local continuity. Image:Television ident - ident into own programme.jpg|A best-practice flowchart of how British television went from an ident into a programme produced by the same company. Image:Television ident - ident into other producer's programme.jpg|A best-practice flowchart of how British television went from an ident to a programme produced by another company. Image:Television ident - ident into frontcap into programme.jpg|A best-practice flowchart of how British television went from an ident to a frontcap to a programme. Image:Television ident - advert to optic to advert.jpg|A best-practice flowchart of how British television went from an advert to an optic between adverts to another advert.

See also

• BBC Television Idents
• NBC logos
• PBS idents
• Station identification
• MGM Idents

References

• [Ident] accessed 11 June 2006
• [ABC at Large] accessed 11 June 2006
• [Telemusications] accessed 11 June 2006

External links

• [Ident - television idents and branding]
• [TV Room]
• [Australian TV idents]
• [Site about ITV idents]

 

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