The Apprentice 3

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The Apprentice 3 is the third season of The Apprentice. It premiered January 20 2005 on NBC. In this season, two groups of nine were divided by "book smarts" and "street smarts," referring to those with and without a college education. The Theory Versus Practicality concept replaced the Battle of the Sexes for this season.

Contents

Candidates

The Book Smarts team contained five men and four women, and the Street Smarts team contained four men and five women. Trump stated that "[y]ou just have to be business-smart," no matter what kind of smarts you have. See the Candidates Page for specific details on the candidates.

Episodes

Week 1: Whopper 101

Airdate: January 20, 2005
Hosting Company: Burger King
Magna Project Manager: Todd
Net Worth Project Manager: John
Project: To promote a brand-new hamburger product from Burger King.
Winning Team: Net Worth
*Reward for Winning: Dinner with Trump at the famed Club 21 restaurant.
Losing Team: Magna
*Final Boardroom: Alex, Todd, and Danny
*Fired: Todd
Special Notes:
*The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.

Week 2: Motel 666

Airdate: January 27, 2005
Hosting Company: Yahoo!
Magna Project Manager: Michael
Net Worth Project Manager: Brian
Project: To renovate a motel requiring a mandatory review from Yahoo!.
Winning Team: Magna
*Reward for Winning: An evening of dinner, drinks, and cigars with businessman Steve Forbes aboard his yacht.
Losing Team: Net Worth
*Final Boardroom: No nominations, no "Internal Executive Review"
*Fired: Brian
Special Notes:
*The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.

Week 3: Trouble is Brewing

Airdate: February 3, 2005
Hosting Company: Nestlé
Magna Project Manger: Danny
Net Worth Project Manager: Angie
Project: To promote Nestlé's premium coffee brand, Nescafé Taster's Choice.
Winning Team: Net Worth
*Reward for Winning: They were rewarded a ride on helicopter and take a view of New York City from above.
Losing Team: Magna
*Final Boardroom: Stephanie, Danny, and Michael
*Fired: Danny
Special Notes:
*This episode features the first time in Apprentice history that a contestant quit (Verna).
*The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.

Week 4: Soap Dopes

Airdate: February 10, 2005
Hosting Companies: Dove and Deutsch, Inc.
Magna Project Manager: Erin
Net Worth Project Manager: Kristen
Project: To create an advertising campaign for a new product from Dove: Cool Moisture Body Wash.
Both Magna and Net Worth failed the task—Both teams are asked to return back to the boardroom
*Final Boardroom: Erin, Michael, Bren, Tana, Kristen, and Audrey
*Fired: Kristen
Special Notes:
*This episode features the first time in Apprentice history that there are no winners and no rewards due to double-failure.
*While Net Worth's marathon runner commercial was a failure on The Apprentce 3, the same concept was used on a [commercial] in France for Mennen Sport.
*The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.

Week 5: Airstream of Consciounsness

Airdate: February 17, 2005
Hosting Companies: Visa USA and Airstream
Magna Project Manager: Bren
Net Worth Project Manager: Tana
Project: To create their own mobile service business with the help of Visa and Airstream.
Winning Team: Net Worth
*Reward for Winning: $20,000 shopping spree for pearls at Mikimoto
Losing Team: Magna
*Final Boardroom: Stephanie, Michael, and Bren
*Fired: Michael
Special Notes:
*Change in Judges: Jill Cremer (for Carolyn)
*The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.

Week 6: The Writing on the Wall

Airdate: February 24, 2005
Hosting Companies: Sony Electronics and Sony PlayStation
Magna Project Manager: Alex
Net Worth Project Manager: Tara
Project: To create a graffiti advertisement in Harlem for Sony PlayStation 2's new racing simulator game, Gran Turismo 4.
Winning Team: Magna
*Reward for Winning: Photo shoot with a well-known photographer
Losing Team: Net Worth
*Final Boardroom: Audrey, Tara, and Craig
*Fired: Tara
Special Notes:
*Change in Judges: Jill Cremer (for Carolyn)
*This is the start of Net Worth's Major Losing Streak
*The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.

Week 7: Project Putt-putt

Airdate: March 3, 2005
Hosting Companies: Golfing segment of [The Trump Organization]
Magna Project Manager: Stephanie
Net Worth Project Manager: Audrey
Project: To build a miniature golf course and attract the most business.
Winning Team: Magna
*Reward for Winning: Golf game with Trump and Christy Kerr
Losing Team: Net Worth
*Final Boardroom: Craig, John, Audrey, and Angie
**John was disrespectful of Audrey and maintained a poor attitude through the task.
*Fired: Audrey
Special Notes:
*Change in Judges: Ashley Cooper (for George)
*Chris was lambasted for chewing tobacco in his clown costume.
*Kendra 'cut Net Worth off at the knees' by doing 'exclusive' promotion deals to place her flyers at many other kid-friendly establishments.

Week 8: Bling it On

Airdate: March 10, 2005
Hosting Company: FUSE TV, a cable-TV channel
Magna Project Manager: Kendra
Net Worth Project Manager: Chris
Project: To run a charity auction where the bidders will get special attention/prizes from famous music stars.
Winning Team: Magna
*Reward for Winning: None, since this was a charity episode.
Losing Team: Net Worth
*Final Boardroom: Chris, John, and Erin
*Fired: John
Special Notes:
*The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.

Week 9: What You Didn't See ...

Airdate: March 17, 2005
This episode featured unaired footage from the first eight weeks.

Week 10: Pandora's Box

Airdate: March 24, 2005
Hosting Company: Home Depot
Magna Project Manager: Craig
Net Worth Project Manager: Angie
Project: To create a short presentation/event for Home Depot.
*Magna: Craig decides Magna should make a box. Alex, Bren, Kendra, and Tana think this is a horrible idea with no imagination and drag their feet for a long time. Craig winds up alone building the box in Home Depot. Eventually they come around and kick in. Their presentation ends up being a big draw for kids, because they can finger paint and draw on the boxes and build it with their parents.
*Net Worth: Net Worth decides to build a mobile kitchen island. Their presentation flops as Chris puts the top on upside down, and the short presentation winds up being more than 20 minutes long. Angie decided not to make Erin the presenter because of her bad attitude earlier--Erin said she doesn't know anything about home depot, and Angie felt she isn't participating.
Winning Team: Magna
*Reward for Winning: Taking a ride in a Zero-G jet, simulating weightlessness in space.
Losing Team: Net Worth
*Final Boardroom: Chris, Angie, and Erin
**Trump says Erin should have been the presenter and is considering firing Angie (even though George and Carolyn advised against it). That is when Erin screws up. Trump talks about always listening to George and Carolyn and Erin says "Do you have to?" in a flirtatious manner, winking at Trump. This sets off Carolyn who says "That was a dumb comment" with her trademark ice rocket stare of doom. Trump says, "You're a real wise guy" to Erin, and then fires her.
*Fired: Erin

Week 11: The Pie's the Limit

Airdate: March 31, 2005
Hosting Company: Domino's Pizza
Magna Project Manager: Bren
Net Worth Project Manager: Stephanie
Project: To create a new pizza for Domino's Pizza, and sell it from a mobile street trailer.
*Magna: Tana brings out her Italian cooking knowledge and builds a nice design.
*Net Worth: Chris and Alex sell a bunch of advanced-order pizzas to a construction site near where the task starts. Unfortunately the actual selling site the next day winds up being across town. There are so many pizzas that it takes two people to carry them on the subway. Stephanie decides to go do this personally and apologizes to the workers because she feels it is a stain on her honor to have the pizzas get there late. While Stephanie is gone from the pizza making site, Chris starts freaking out. This could probably be attributed partly to tobacco withdrawal because he had quit chewing tobacco cold turkey after Trump dissed him for it in the past episodes. Chris gets in a fight with Alex, Alex asserts himself, Chris makes aggressive statements. Later on during discussion Stephanie uses the word 'threat', which Alex then agrees is what happened. Stephanie tries to use all this in the boardroom to get Chris fired. The marketing street workers that Net Worth hires mill around and do not hit the hot spots.
Winning Team: Magna
*Reward for Winning: Having breakfast with Trump in his gold-plated palace apartment.
Losing Team: Net Worth
*Final Boardroom: Alex, Stephanie, and Chris
**While Trump was upset at Chris's performance, he was more concerned about Stephanie's poor leadership skills and her inability to handle difficult people (especially Chris). This caused Trump to fire Stephanie instead of Chris as the ability to overlook subordinates is an important task for a Project Manager.
*Fired: Stephanie
Special Notes:
*Team Reassignments: Alex, from Magna to Net Worth
*They both use 'meatballs' since Trump said he likes meatballs.

Week 12: Seams Stress

Airdate: April 7, 2005
Hosting Companies: American Eagle and Sony
Magna Project Manager: Tana
Net Worth Project Manager: Alex
Project: To create some kind of 'high tech' modifications to clothing for American Eagle Outfitters company.
*Magna: Magna does more research than Net Worth, figuring out more what the market wants. Tana tries to keep a positive attitude, even when Bren and Craig bring back clothing that has been manhandled by the silkscreen shop, with paint blobs and a backwards logo on one of the items.
*Net Worth: Angie feels that Alex assigned her too many tasks, pointing out the white board where she has over 15 things to do while he has one. She runs out of time and doesn't prepare for the presentation well. There is chaos as the presentation approaches and one of the models forgets to bring their clothing. Angie stammers in the presentation, repeats sentences and reads off cue cards.
Winning Team: Magna
*Reward for Winning: Shopping at Bergdorf Goodman
Losing Team: Net Worth
*Final Boardroom: Chris, Angie, and Alex
**Trump says that Chris and Angie have both been there six times. This is a bit unfair since twice Angie was brought in for reasons unrelated to her performance. Nevertheless, Trump goes on to attack Angie, while saying that Alex had done well but was brought down by these two 'losers'. Trump asks her "did you choke", to which, after much hasseling from Trump, she replies "yes", and she's fired. Later in the Taxi Cab Angie says she wants everyone to know that she "didn't choke".
*Fired: Angie
Special Notes:
*Change in Judges: Michelle Scarbrough (a [Trump Organization] staff attorney) (for George)

Week 13: A Lonely Drive

Airdate: April 14, 2005
Hosting Companies: Pontiac and General Motors
Magna Project Manager: Kendra
Net Worth Project Manager: Chris
Project: To prepare a sales brochure for the Pontiac Solstice car.
*Magna: Magna comes up with a round brochure that looks very interesting and unique. Pontiac decides to use the brochure in their stores. However Tana and Craig go to sleep before it is done, leaving Kendra to finish it all. In the presentation to Pontiac, Tana tries to take over from Kendra but Kendra gets her two cents in.
*Net Worth: Net Worth's brochure has boring writing and looks generic. In the presentation to Pontiac, Chris gets nervous and stumbles over his lines, making up new words like 'interiorally and exteriorally'.
Winning Team: Magna
*Reward for Winning: A shoot-around at Madison Square Garden with Isiah Thomas and the New York Knicks
Losing Team: Net Worth
*Final Boardroom: Alex, Bren, and Chris
**George rags on their 'fuzzy picture'. Alex says Bren's writing is boring. Bren defends his writing against Alex saying that Alex should have told him the problem earlier. Trump starts grilling Chris about why he has been in the boardroom losing so much. Chris doesn't flip out but admits that they lost. He starts crying when he is fired. Trump calls him back and says he is a good kid and to stop chewing tobacco and chill out.
*Fired: Chris for his 7-week losing streak
Special Notes:
*Team Reassignments: Bren, from Magna to Net Worth

Week 14: I Can't Believe It's Not Clutter

Airdate: April 21, 2005
Hosting Company: Staples
Magna Project Manager: Craig
Net Worth Project Manager: Alex
Project: To design an office organizer for Staples and successfully present it to a focus group.
*Magna: Magna (Craig, Kendra, and Tana) creates a space-saving, efficient desk organizer (See Postnote) in spite of the catfight between Craig and Kendra.
*Net Worth: Net Worth created a space-wasting, awkwardly-arranged invention (basically, a second desk) that paled in comparison to Magna's space-friendly, and efficient invention. In fact, Magna's invention has easier access to "things" as opposed to Net Worth's invention.
Winning Team: Magna
*Reward for Winning: Breakfast at the Rainbow Room with George and Carolyn
Losing Team: Net Worth
*Final Boardroom: Alex and Bren
**George is embarrassed at both Alex and Bren for poor invention skills, although Alex and Bren thought they had a better-looking product. The focus of this boardroom was that Alex and Bren's invention took up too much space, plus all the papers and supplies had to be placed in an awkwardly inconvenient matter. Carolyn pointed out the design/invention flaws during the boardroom. Donald, George, and Carolyn apparently were not happy with the difficulty of use arising from this "Packrat" invention idea Alex and Bren had.
**Because Bren let slip that he does not like to take risks at all, and let it catch the attention of Trump; Bren was therefore fired for his inability to take risks.
*Fired: Bren for his unwillingness to take risks
Special Notes:
*Trump stated that regardless of the outcome of this task, because the interview is entering its final stages, no further exemptions would be issued.
*You can now purchase Magna's invention (officially dubbed and released as The Desk Apprentice) at Staples stores everywhere or through [Staples Online] for about $39.99 USD.

Week 15: Bedazzled by a Beefy T

Airdate: April 28, 2005
Hosting Company: Hanes
Magna Project Manager: Kendra
Net Worth Project Manager: Tana
Project: To design a t-shirt for Hanes celebrating their 50th anniversary, and make the most money selling the shirt.
Winning Team: Magna
*Reward for Winning: Engaging in a Dogfight in two fighter planes.
Losing Team: Net Worth
*Final Boardroom: Alex and Tana
*Fired: Alex
Special Notes:
*This the end of Net Worth's major losing streak. Although Tana lost, the teams will not be called "Net Worth" or "Magna" anymore.
*The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.

The Games People Play/Into the Stretch

Airdate: May 5, 2005
Hosting Companies:
*Book Smarts: Sony PlayStation, Best Buy, and Electronic Arts Sports Division
*Street Smarts: NYC 2012 Olympics Board/Committee with the City of New York
Book Smarts Finalist: Kendra
Street Smarts Finalist: Tana
Project:
*Book Smarts: To do the Best Buy Fight Night Promotion.
*Street Smarts: To do the NYC 2012 Athlete Challenge.
Hired: Kendra
Fired: Craig for his lack of substance during the Week 15 Interviews, and Tana for poor treatment of her subordinates
Special Notes:
*The one-on-one interviews aired on the first part of the May 5, 2005 episode.
*The first part of the final task was aired on May 5, 2005 after Craig's firing in the middle of Episode 15.
**During the interviews, Kendra said that she would threaten to "compete with Trump" if he didn't hire her (but he did hire her).
*Although it appeared that Tana and Kendra's "employees" were going to discuss their "employers" on the finale (based on the ending to the penultimate episode), the finale went directly to the live hiring instead.
*The summary of this episode, due to its length, has been archived in a separate Wikipedia entry.
*Mr. Trump's decision has been archived in a separate Wikipedia entry.

Week by Week Results

Candidate	Original Team	Episode 8 Team	Episode 10 Team	Episode 12 Team	Episode 14 Team	Application Result
Todd Everett	Magna					Fired Week 1
Brian McDowell	Net Worth					Fired Week 2
Verna Felton	Magna					Quit at start of Week 3
Danny Kastner	Magna					Fired Week 3
Kristen Kirchner	Net Worth					Fired Week 4
Michael Tarshi	Magna					Fired Week 5
Tara Dowdell	Net Worth					Fired Week 6
Audrey Evans	Net Worth					Fired Week 7
John Gafford	Net Worth					Fired Week 8
Erin Elmore	Magna	Net Worth				Fired Week 9
Stephanie Myers	Magna	Net Worth				Fired Week 10
Angie McKnight	Net Worth					Fired Week 11
Chris Shelton	Net Worth					Fired Week 12
Bren Olswanger	Magna			Net Worth		Fired Week 13
Alex Thomason	Magna		Net Worth			Fired Week 14
Craig Williams	Net Worth	Magna				Fired Week 15
Tana Goertz	Net Worth	Magna			Net Worth	Fired on the Season Finale
Kendra Todd	Magna					Hired

Quotes

George: "Are you a homosexual?"
*Chris: "Sir, I am not a homosexual!"
Michael: "I'm in this team no matter what. Let's make this vegetable porno the best vegetable porno we can possibly make — with a gay twist."
Trump: "I've always said, if you hang out with losers, you become a loser. And that's what's happened to you, Alex."
Erin: "As a former beauty queen ... "
Tana: (referring to her pretzels) "I paid for these bitches and they're coming home with me!"
Trump: (after watching Magna's failed Dove commercial) "Ay-yi-yi."
Craig: (referring to another team member wanting to use horizontal folders in The Desk Apprentice) "Now, if I put a horizontal folder in a vertical product, people would ask me...why did you put this horizontal folder in your vertical product?"

Additional information

On April 10, 2005, Chris Shelton was arrested on a disorderly conduct charge in Hillsborough County, Florida, after arguing over a $20 cover charge at a bar in the Seminole Hard Rock Hotel & Casino. He was released on $250 bail. The charges were later dismissed.
Trump privately stated that of the first three seasons this was the worst group of applicants.
The British television company, the BBC, have bought the rights to show this series in the UK on BBC2. Start dates are undecided but will probably be shown in June 2006.

External links

[NBC's official website]
[The Yahoo! Apprentice 3 Website] with unaired footage and detailed outcomes
[The Apprentice Rules] Unofficial site with a lot of information.

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