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The Princeton Review

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rightThe Princeton Review (TPR) is a for-profit American company that offers private instruction and tutoring for standardized achievement tests, in particular those offered by Educational Testing Service (ETS), such as the SAT, GRE, and GMAT. They also offer courses for the LSAT and MCAT, as well as many other special programs. The company was founded in 1982 by John Katzman and is based in New York City. It is not affiliated with either Princeton University or ETS.

Description

The philosophy of The Princeton Review is that by "studying smarter, not harder," it is possible to raise one's score dramatically on the standardized tests offered by ETS. In particular, TPR promotes the somewhat lighthearted notion that ETS really stands for the "Evil Testing Service", out to reduce everyone's score to the median if possible, and that the tests ETS offers can be beaten by understanding how ETS thinks and operates.

The company offers courses world-wide through company-owned and third-party franchises. A typical instructional course on studying for the SAT lasts four-six weeks and costs approximately $999 USD. Instructors lead students through workbooks designed to illustrate strategies and tactics for raising one's score. SAT courses typically offer a guarantee to continue working with the company for free if the score doesn't improve by 200 points. The company also offers private tutoring for a variable fee depending on the experience of the instructor and market demand. In some markets, such as New York City, the company also offers instruction on local standardized admission tests. The company also offers courses in countries outside of the U.S. including India, the United Arab Emirates, Hong Kong, China, Japan,and Saudi Arabia.

TPR hires its own test-takers to take all standardized tests (like the SAT and LSAT) to keep abreast of changes through its TAP (Test Assessment Program). In its SAT courses, it uses its own diagnostic tests, which the company researches and designs to be as close to the real SAT as possible, as well as exams released by ETS. The company tests its LSAT and MCAT students with real practice tests purchased from the Law School Admission Council and the Association of American Medical Colleges, respectively. In a typical SAT course, students are tested three separate times throughout the course to monitor their progress in learning the course techniques.

The course techniques in the instruction workbooks vary depending upon the particular test. In general, the company philosophy is that standardized tests are quite predictable and use the same types of questions repeatedly.

The company also has several other divisions, including K-12 and Admissions Services. K-12 provides assessment, intervention and professional development programs to school districts and Admissions Services charges colleges for leads to PrincetonReview.com students. Still, over 70% of the company's revenue comes from test preparation.

SAT Techniques

In the case of the SAT, the company's largest market, the techniques are based on the idea that ETS prefers that all students score as closely as possible to 500 (the median) on the math, reading, and writing sections, all of which are scored on a 200-800 scale. As of March 2005, a perfect score on the SAT is 2400.

Because of this, TPR counsels students to identify the difficulty level of questions (easy, medium, or hard) based on the numbering patterns used by ETS. On easy questions, ETS attempts to make the correct answer obvious in order to push lower scoring students upwards towards the median. On difficult questions, ETS tends to include an obvious answer that is always incorrect in order to pull higher scoring students downwards towards the median.

TPR instruction invokes the idea of "Joe Bloggs", a typical median-scoring student who is fooled by the obvious answer choices. Part of the core instruction method of the company is to learn "what Joe Bloggs will pick" and to know when to choose the same answer and when to avoid it.

Other General techniques for the SAT

SAT Math

SAT Verbal

Criticisms

Some have expressed concern that The Princeton Review's diagnostic tests do not use actual SAT questions, and are considered by many to be harder than the actual SAT. In addition, the curve TPR uses to score the diagnostics is only a guess at what the actual SAT curve will be, and the grading on the essay portion of the diagnostics is done by PR employees, opening it up to subjectivity issues. The Princeton Review has countered that ETS remains remarkably consistent in both the content and the curve of their SAT, making it reasonably easy to replicate. They use a mix of Princeton Review and ETS materials in order to guarantee accuracy in their classrooms. And as for subjectivity in essay grading, The Princeton Review is replicating the process the essays go through at ETS, which is also subjective. The general criticism of such companies is that students today are learning and paying great amounts of money simply for the purpose of standardized tests rather than focusing on day-to-day academics.

Competitors

Princeton Review has a number of competitors in each of its various subdivisions:

Kaplan, Inc. is Princeton Review's biggest competitor in the test preparation and K-12 education markets. Kaplan offers many of the same offerings as Princeton Review -- SAT, ACT, GRE, GMAT, and State Standards preparation in a similar classroom format.

External link

 


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