Tic Tacs

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A couple of boxes of Australian Peppermint-flavored Tic Tacs

Polypropylene lid of a Tic Tacs box, with a living hinge and the resin identification code under its flap

Two US Cinnamon flavored Tic Tacs on a Tic Tac box

This article describes a brand of mints. For the betting signalling system, please refer to tic-tac.

Tic Tacs are a brand of breath mint manufactured by Ferrero, an Italian confectioner. Developed in 1969 and coming out with several variations of the original, Tic Tacs have continued to keep up with a rapidly changing consumer environment. The name "Tic Tac" is an example of ablaut reduplication.

During the 1970s, Tic Tacs were commonly sold on Tic Tac Trees which were located on store countertops.

Also during the 1970s, the Double Whack Pack was introduced, featuring a regular Tic Tac container with two flavors inside. Available combinations were Tangerine and Lime, Lime and Orange and Berry and Cherry.

Other innovations included: Holiday Gift Packs for Christmas, Easter, and St Valentine's Day, Silvers - Individually wrapped mints designed for candy bowls, and 30% Bigger Mints - featuring Tic Tacs that are 30% bigger.

Besides the original Freshmints flavor, several new flavors were added over time. These included, cinnamon (winter warmer), orange, spearmint, peppermint, mandarin, wintergreen and lime. In 2005 a limited edition flavor of lemon was introduced.

Since 1980, its tagline has been "The 1½ Calorie Breath Mint®." It currently occupies the #1 position in the U.S. breath mint category.

In the UK, Ireland and Australia Tic Tacs are noted as being less than 2 calories with the slogan "2 hours of Tic Tac freshness in less than 2 calories." In the 2000s, Tic Tac introduced Bold. With 1.9 calories per mint, also advertised as having "less than 2 calories," it comes in two flavors: Mint and Fruit.

Flavors

Tic Tacs come in several different flavors. Here are some examples:

Cinnamon ("limited edition" in UK called Winter Warmer)
Lime
Orange
Freshment (Europe/US) Peppermint (Australia)
Spearmint
Mandarin
Tangerine
Wintergreen
"Fruit Festival" ("limited edition")
"Citrus Twist" (limited edition)
"Tropical Twist"

External links

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