Tiffany & Co.
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Tiffany & Co. (NYSE: [TIF]
History
The original boutique was located on Broadway and had a revolutionary policy that each item's price was non-negotiable. In 1853, Charles Lewis Tiffany assumed control of the entire company and has since expanded to selling high-end household items as well.The Tiffany flagship store on New York's Fifth Avenue at 57th Street is a popular tourist attraction, largely as a result of the 1961 movie Breakfast at Tiffany's which starred Audrey Hepburn. Tiffany's opened its first store outside of New York in San Francisco's Union Square in 1963 and internationally in Tokyo in 1972. The corporation has since undergone a large expansion project, opening flagship stores in London's Bond Street and Tokyo's Ginza district. The firm has spread globally and boasts stores in Asia, Europe and Latin America.
Quality
Tiffany & Co. offers a wide array of jewelry varying in price, guaranteeing the highest quality. Its entry level pricing is very competitive and set as such to allow "aspiration shopping." This allows a 13-year-old to get a silver necklace for her birthday (Tiffany does offer gifts for babies as well) and continue upwards from there, with 18th Birthday present, to an engagement ring and onwards. A smart form of marketing that differentiates it from other large jewelers, whose entry-level prices are somewhat higher.According to their own website they revised the [Great Seal of the United States] in 1885, and Tiffany's standards for sterling and platinum have been adopted by the U.S.
There has been fear over the last few years that the brand itself has been damaged by a lack of new and original designs. As a result it is generally perceived that the company has been resting on its laurels. This coupled with weak, impersonal, and uncharismatic top-level management both globally and in individual countries the effect that the ‘little blue bag’ has is diminishing.
Tiffany boxes, bags and other items sport the Tiffany Blue color, a registered trademark [link].
Tiffany & Co.'s business division also produces trophies. In addition to a number of standard designs, Tiffany & Co. has also produced custom trophies including:
- The World Series Trophy (Major League Baseball)
- The Nextel Cup Trophy (NASCAR)
- The Larry O'Brien Championship Trophy (National Basketball Association)
- The Vince Lombardi Trophy (National Football League)
- The Central League Trophy (Japanese Baseball)
Diamonds
Tiffany Diamonds are legendary. Charles Lewis Tiffany, founder of Tiffany & Co., was named "the King of Diamonds" by New York City newpapers. Even to this day, Tiffany diamonds are of the highest quality. In the spring of 1887, Tiffany bought the French Crown Jewels making him the authority on the worlds finest diamonds.- Tiffany designers soon were making their own brilliant designs. These designs were soon being worn by such famous families as the Astors, the Vanderbilts, and the Morgans. Athletes, Hollywood stars, and even European royalty adored these diamonds. Museums valued the Tiffany design, which ranged from the Art Nouveau period to Art Deco to today's modern styles.
- Today the world-famous 128.54-carat Tiffany Diamond is on display in the New York City flagship store.
Tiffany rings
- Engagement Rings
- *Tiffany Setting - most celebrated engagement ring
- *Lucida
- *Etoile
- *Legacy
- *Three Stone
- *Fancy Shape
- *Other Rings
- Diamond Band Rings
- *Channel-Set
- *Lucida
- *Shared-Setting
- *Legacy
- Wedding Bands
- *Tiffany Band
- *Lucida
- *Milgrain
- *Legacy
- Design is important.
- The setting of a ring protects the diamond from everyday use. Through every stage of crafting process the diamond is inspected by Tiffany jewelers.
- The Tiffany metals have flawless finishes.
- Tiffany Platinum - .950 pure
- Tiffany Gold - 18 karat yellow, .750 pure
See also
External links
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