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Toblerone

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An opened Toblerone
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An opened Toblerone

Toblerone is a chocolate bar made by Kraft Foods Switzerland. It is best known for its triangular shaped chunks (representing the Matterhorn in the Swiss Alps), its distinctive yellow packaging, and its prism shape.

Toblerone was created by Theodore Tobler and Emil Baumann in Bern, Switzerland in 1907. The two gentlemen developed a unique milk chocolate including nougat, almonds and honey with a distinctive triangular shape. The product's name is a result of combining Mr. Tobler's name with the Italian word torrone (a type of nougat).

Since the 1970s, additional variations have been produced. These include plain chocolate (dark chocolate) in a green or black wrapper, white chocolate in a white wrapper, "snow-capped" editions with white chocolate peaks, and OneByOne, individually wrapped triangular chunks. Bar sizes range from ten centimetres to well over one metre, all similarly proportioned.

Seasonal packaging variations are produced, often with a separate outer sleeve bearing a topical parody of the Toblerone logo, e.g. "ToMyLove", "HoHoHo".

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Kraft brands
Capri Sun | Crystal Light | Dairylea | General Foods | Jell-O | Kool-Aid | Kraft Dinner | Maxwell House | Oscar Mayer | Post Cereals | Tang | Toblerone | Vegemite

 


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