Too, Inc.
Encyclopedia : T : TO : TOO : Too, Inc.
Too, Inc. NYSE:[TOO] (abbreviated on products as LTD2) operates two store concepts: Limited Too and Justice. Limited Too sells apparel, underwear, sleepwear, swimwear, lifestyle and personal care products aimed at girls aged 7-14 years. Justice, launched in 2004, sells sportswear and accessory items for girls aged 7-14 years. Justice operates at mainly non-mall locations such as power strip and specialty centers. The brand currently operates 572 Limited Too and 92 Justice stores.
Limited Too
Limited Too was created by The Limited, Inc. in 1987 as a younger girls/infants version of The Limited. From 1987 through 1995, the number of stores increased from 2 to 288 different retail locations. In 1996, a new senior management team refocused Limited Too into a tween girls fashion store aimed at 7-14 year olds. In 1999, Limited Too, Inc. spun off to establish a strong and independent brand identity. There are currently 572 Limited Too stores as of 2005.Vanity Sizing: Limited Too has been proven to practice vanity sizing, leaving inaccuracies in clothing sizes (example: a girl who would wear a size 12 at other stores would wear an 8 at LTD2).
See also
Limited BrandsExternal links
From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.