Tooheys New
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Tooheys New is a standard lager and the most popular of the Tooheys' beers. It can be found on tap at almost any bar in New South Wales, although it is not so common in other states. It was first brewed in 1930. It was marketed in cans and bottles as Tooheys Draught, however this was changed to Tooheys New in 1998 for consistency. Currently Tooheys New is official sponsor of the Australian section of the Super 14 Rugby Competition as well as the New South Wales Rugby Union's club competition (the Tooheys New Cup), is the official beer of the Wallabies and sponsors the Melbourne Cup.
In the mid 1970s the beer was successfully promoted with a jingle 'I feel like a Tooheys or two', one of the more successful campaigns in Australian advertising.[link] The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: ‘I feel like a…’ For the vast majority there was only one right answer: ‘A Tooheys’. [(New Internationalist, May 1984)]
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