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Trader Vic

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Trader Vic is also the nickname of wall street trader Victor Sperandeo.
The front cover from a Trader Vic's drink menu circa. 1965
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The front cover from a Trader Vic's drink menu circa. 1965

Victor Jules Bergeron, Jr. (December 10, 1902October 11, 1984) was the founder of a chain of Polynesian-themed restaurants that bore his nickname, Trader Vic, and one of two people who claimed have invented the Maitai. The other was his amicable competitor for many years, Don the Beachcomber.

Starting with $700 in 1932, Bergeron opened a small bar/restaurant across from his parent's grocery store in Oakland, California named Hinky Dink's. As its popularity spread, the menu and decor developed an increasingly tropical flair; Hinky Dink's soon became Trader Vic's.

During the Tiki culture fad of the '50s and '60s, as many as 25 Trader Vic's restaurants were in operation around the world, all featuring the popular mix of Polynesian artifacts, unique cocktails, and exotic cuisine. While many of the original locations have since closed, 23 exist around the globe today. Current locations: Atlanta, Georgia, U.S.A., Beverly Hills, California, U.S.A., Emeryville, California, U.S.A., Palo Alto, California, U.S.A., San Francisco, California, U.S.A., Bellevue, Washington, U.S.A., Scottsdale, Arizona, U.S.A, Manama, Bahrain, London, England, Berlin, Germany, Hamburg, Germany, Munich, Germany, Tokyo, Japan, Beirut, Lebanon, Muscat, Oman, Marbella, Spain, Taipei, Taiwan, Bangkok, Thailand, Abu Dhabi, U.A.E., Al Ain, U.A.E., Dubai Crowne Plaza, U.A.E., Dubai Souk Madinat, U.A.E.

Trader Vic's is experiencing a resurgence with three confirmed opening dates and at least 3 still in the works.

Soon to be opening locations: Houston, Texas, U.S.A. Summer 2006, Las Vegas, Nevada, U.S.A at the Desert Passage shopping center, Late 2006

Newest location: Scottsdale, Arizona, U.S.A., June 9, 2006.

Most recent closing: Osaka, Japan June 30, 2006.

The back cover from a Trader Vic's drink menu circa. 1965
Enlarge
The back cover from a Trader Vic's drink menu circa. 1965

Trader Vic also published several books of recipes and stories, including Trader Vic's Book of Food and Drink and Trader Vic's Kitchen Kibitzer.

Quotation

"I saw a werewolf drinking a Piña Colada at Trader Vic's / His hair was perfect"

Warren Zevon, "Werewolves of London"

External link

 


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