Tsingtao Brewery
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Tsingtao Brewery (}; })(SEHK: [168]
Although marketing for the beer emphasizes its Chinese connections, the origins of Tsingtao Beer actually lie with European colonialism in the 19th century. After the Boxer Rebellion, Germany was able to acquire a concession in Shandong, and proceeded to establish many breweries in the area. German breweries especially flourished during the period of Sino-German cooperation from 1911 to 1941. The Germans lost control of Tsingtao to the Japanese early in World War I. See the Battle of Tsingtao for details.
The Tsingtao Brewery was later occupied by the Imperial Japanese Army in the Second Sino-Japanese War, and finally retaken by the Chinese. It has now been converted in to a museum about the brewery's past, and is found on Denzhou Road in Taidong district, Qingdao.
Tsingtao Beer was introduced to the United States in 1972, and soon became the top-selling Chinese beer in the U.S. market; it has maintained this leadership within the United States ever since, despite increasing competition from other well known Chinese beer brands, Zhujiang and Yanjing. The Tsingtao brand is sold in more than 50 countries worldwide and accounts for more than 50% of China’s beer exports. In fact, Tsingtao is the number-one branded consumer product exported from China.
See also
- List of Chinese companies
- Yanjing Beer
- Zhujiang Beer
External links
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