Tween (demographics)

Encyclopedia : T : TW : TWE : Tween (demographics)

Tween is a neologism describing a child between middle childhood and adolescence, generally in the age range of 8 to 12 years old although some marketers would extend the upper range to 14-year olds.

Marketers describe the driving psychographic motivation of this group as desperately wanting to be a teen, but not about to stop being a kid. The catchphrase descriptor for girls in this demographic is "too old for toys, but too young for boys".

References

Myers, James. "Tweens and cool"[link], Admap, March 2004.

From Wikipedia, the Free Encyclopedia. Original article here. Support Wikipedia by contributing or donating.
All text is available under the terms of the GNU Free Documentation License See Wikipedia Copyrights for details.