Uncle Ben's

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This article is about the brand of rice and other foods. For the Spider-Man comic book character, see Uncle Ben.

Uncle Ben's is a brand name for parboiled ("converted") rice and related food products. It is owned by Mars, Inc.; in the U.S., by its subsidiary Masterfoods. The brand was first used by a company called Converted Rice, Inc., which was later bought by Mars.

Uncle Ben's rice was the top-selling rice in the United States from 1950 until the 1990s.[link]

Uncle Ben

According to Mars, Uncle Ben was an African-American rice-grower in Texas known for the quality of his rice[link]; Mars does not supply any further biographical detail about this person. The rice packages carry an image of an elderly African-American man dressed in a bow-tie, perhaps a steward in the Uncle Tom tradition[link] or perhaps a Chicago maitre d'hotel, Frank Brown.[link]

See also

• Betty Crocker
• Aunt Jemima
• Quaker Oats

External link

• [Official Web site of Uncle Ben's brand]

 

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