VB Rocks

VB Rocks is a fashion line designed by Victoria Beckham for Rock and Republic.

History

In 2004 after giving up her music career, Victoria Beckham teamed up with Rock and Republic to take her love of fashion to the next level: designing her own jeans.

The original jeans were designed for women to 'lift their bum'. Different types of washes were used and Victoria's Crown logo was put on the back pocket. The jeans were high end retailing for MSRP $300.

The first jeans (originally 2 designs) and t shirt (with the VB logo) were released in the UK right before the Christmas Shopping Season. They sold out as fast as they hit the stores! Soon the line was released in Japan and finally the U.S..

In each country they were released the jeans sold so well more were ordered. In 2005 more women's jeans were designed again selling quite well. In late 2005 Victoria had her first fashion show with her designs on the runway. These included jackets, t shirts, jeans, and skirts; all of which have not yet been released to the public.

For 2006 VB Rocks is planning to expand to include the full women's line, children's wear, and men's jeans.

External links

[Rock and Republic official site]
[VB Rocks on Eluxury]

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