Vega (radio network)
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Vega FM is a network of Australian commercial radio stations operated by DMG Radio Australia. In contrast to DMG's other Australian radio network, Nova FM, Vega is positioned to target the "baby boomer" market of listeners in the 40 to 60 age bracket, with a mix of talk and music from the 1960s to the 2000s.
Frequencies
Vega FM broadcasts on the following frequencies:
- 95.3 MHz (call sign 2PTV), Sydney - launched on 2005-08-01
- 91.5 MHz (call sign 3PTV), Melbourne - launched on 2005-09-05
Presenters
Each of the two stations run a local breakfast program on weekdays - former 702 ABC Sydney breakfast host Angela Catterns in Sydney, and Shaun Micallef, Denise Scott and Bev O'Connor in Melbourne - however the rest of the broadcast schedule is networked, apart from news, with shows being produced in both cities. Presenters heard across the network on weekdays include Francis Leach, Tony Squires and Rebecca Wilson, and Mike Perso.
Overnight and on weekends, a mostly presenter-less music format is played, with Jen Oldershaw presenting on Saturday mornings.
On 2006-03-03, Vega announced that its original morning host, Wendy Harmer, had left the station. She has been replaced in the time slot by various presenters including Mike Perso and Jen Oldershaw in the interim.
Early survey results
During its first ACNielsen ratings survey (No. 8, 2005, covering mid-September to November of that year), Vega's stations had failed to attract a significant audience. The Sydney station reached a 1.8 percent audience share, and the Melbourne station gained a 1.2 percent share, placing it second last (ahead only of ABC NewsRadio) and last out of surveyed stations in each market, respectively. However, station management state that the slow take-up was to be expected, claiming the target audience will be slower than some audience groups to try a new station. In June 2006[link] the Sydney and Melbourne stations stopped sharing programs. The Sydney station dropped its "40 years of music" slogan and moved drive-time hosts Rebecca Wilson and Tony Squires to share the breakfast slot with Angela Catterns.
Notes
References
- Nielsen Media Research (2005-12-06). [Survey Results: Sydney, Survey No. 8, 2005]. Retrieved on 2006-02-17.
- Nielsen Media Research (2005-12-06). [Survey Results: Melbourne, Survey No. 8, 2005]. Retrieved on 2006-02-17.
External links
| Australian Radio Networks |
|
ABC: ABC Classic FM | ABC NewsRadio | Radio National | Triple J | ABC Local Radio | ABC DiG | PNN | Radio Australia SBS (five feeds) Austereo: Today Network | Triple M Southern Cross Broadcasting: 2UE | 3AW | 4BC | 6PR | Magic 1278 | 4BH | 96FM Macquarie Regional RadioWorks: Hot FM/Sea FM/Star FM | Local Works | Kids FM Racing networks: Sport 927 | TOTE Radio | 2KY | Racing Radio | RadioTAB Other minor networks and radio companies: RPH Network | Fine Music Network | Rhema FM | Vision FM | 2SM Supernetwork (2 networks) | Radio 2 | Grant Broadcasters | Capital Radio Network | ACE Radio Broadcasters | Pacific Star Network | Macquarie Radio Network | Coastal Broadcasters | Prime Radio Network | Red FM | WAFM | North East Broadcasters |
| See Also: AM stations in: , , , and |
| See Also: FM stations in: , , , and |