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Volksmusik

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Volksmusik is a style of traditional music often accompanied by one or especially two singers, which is most popular amongst older people in Germany, Austria and Switzerland. It tends to be dialect-heavy and invokes local and regional lifestyles and traditions, particularly dances. Alpine musical instruments, such as Alpenhorns, Zithers, acoustic guitars, violas and harmonicas are heavily featured. Yodeling is also common. It features strongly in peak-time television broadcasts on a number of German television channels including ARD and ZDF, but is not often featured on private TV channels because of the younger target audience (the advertising industry's relevant group of ages up to 49 years) of these channels. Volksmusik had influence on Flower Power songs during the 70s. Modern Volksmusik is often mingled with Schlager

Volksmusik was conceived for commercial reasons as to counterweight the youth-oriented rock and pop music. The adjective "volkstümlich" refers to the German and in particular the "Alpine" Folk Music, incorporating the dance and popular music of the 19th and early 20th centuries. The large popularity of this music genre has led to the grow of "volkstümlichen" Hitparades and various radio and television broadcasts, some of the most popular include the "Musikantenstadl", the "Grand Prix der Volksmusik" and "Lustige Musikanten" with Marianne & Michael.

The succuss of this music genre has considerably grown since the early 1990s, some might even point this to the enormous popularity and succuss of the '88 Winner of the Grand Prix der Volksmusik, the Naabtal Duo with their hit "Patrona Bavariae". Since then, volkstümliche music has changed and adapted itself to modern audiences, but still remains to be popular within the German-Speaking countries of Europe.

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