Vorsprung durch Technik

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Vorsprung durch Technik (pronounced /ˈfoːɐʃpʁʊŋ dʊɐç ˈtεçnɪk/, German for Lead Through Technology) was a tagline used in several advertising campaigns all over the world for Audi automobiles, a German automobile maker owned wholly by Volkswagen.

After its repeated use in advertising campaigns, the phrase found its way into popular British and American culture, being used, for example, in the U2 song "Zooropa" and the Blur song "Parklife".

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