WCWJ

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WCWJ (WB 17, cable 9) is the WB affiliate in Jacksonville, Florida. The station is owned by Media General. Its transmitter is located in Jacksonville.

WCWJ will be the Jacksonville affiliate of the new CW Television Network when it launches in September 2006.

History

Rust Craft signed channel 17 on the air as WJKS, an ABC affiliate on February 17, 1966. On January 1, 1980, WJKS and WTLV switched networks with WTLV taking ABC and WJKS picking up NBC. This lasted until 1988 when WJKS and WTLV switched back to their original network affiliations.

Current owner Media General acquired WJKS from Ziff Davis in October 1982; it was the second television station in the Media General chain (Tampa's WFLA-TV was the first).

WJKS started a small news operation in its second year. Newscasts were called "Pulse News," "NewsWatch 17," "17 News," then finally "First Coast News," when the station began to produce a prime time newscast for WAWS.

In 1996, WJKS lost the ABC affiliation to upstart WJXX after WJXX's then-owner, Allbritton, made an affiliation deal with ABC in several markets. WJKS switched to the WB network and changed its call letters to WJWB. It also ended its news operation on December 30, 1996. Ironically, when Gannett, owner of WTLV, bought WJXX and merged the two stations' operations, it called its news operation "First Coast News."

WJWB, with over 30 years of service to Jacksonville at the time of the ABC/WB switch, thrived with the new network, and was consistently ranked as one of the highest-rated WB affiliates in the country. It was the highest-rated affiliate for much of the time from 2000 to 2005, when it was passed by Louisville WB affiliate WBKI.

When The CW was announced in January 2006, WJWB was expected to join the new network due to its status as one of the WB's "crown jewels." However, when the new network announced its first group of stations outside the core group of Tribune Company and CBS Corporation-owned stations, WJWB was not on the list, leading to speculation that The CW would choose to affiliate with WJXT instead.

In March 2006, however, WJWB affiliated with the CW. On May 26, it changed its call letters to WCWJ to reflect its future affiliation. The station also launched a "Farewell To The Frog Tour," as The WB network and station mascot Michigan J. Frog will be retired over the summer.

Logos

Image:CW17.jpeg|Planned future logo.

External links

• [WCWJ web site]
• [Query the FCC's TV station database for WCWJ]

The WB Television Network>WB Network Affiliates in the state of Florida Note: Networks in parenthesis indicate affiliations starting September 2006. Also, stations in bold are cable-only stations.
"WBPC" 9 / 46 / 60 / 66 (, ND)1 - "WBFL" 10 (, ND)1 - WCWJ 17 (, The CW) - WKCF 18 (, The CW) - WTTA 38 (, MNTV) - WBZL 39 (, The CW) - WTCN-CA 43 (, MNTV) - WTVK 46 (, The CW) - WFXU 57 / WTLF 24 (, ND)1
1The CW and My Network TV affiliations have already been decided in this market.
See also: , , , , , , , and stations in the state of Florida

 

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