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WTKR

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WTKR is the CBS affiliate serving the Hampton Roads area of Virginia, officially known as the Norfolk-Portsmouth-Newport News DMA. The station is licensed to Norfolk and broadcasts on channel 3. Its transmitter is located in Suffolk, Virginia. WTKR is owned by the New York Times Company.

In July 2002, WTKR introduced a "Mobile Newsroom", its name for the live news trucks that travel throughout the Hampton Roads region. "Mobile Newsroom" is preceded by whichever city the reporter does their live story. For example, if a reporter is in downtown Norfolk, that reporter is identified as reporting from the "Norfolk Mobile Newsroom".

WTKR served as the ratings leader in Hampton Roads for many years. However, the station's newscasts currently rank second place at 11pm and last place in the mornings and from 5-6:30pm.

In recent years, WTKR only finished #1 at 12 noon. During the May and November 2005 sweeps periods, WVEC won the noon slot in close races. After the May 2006 period, WTKR reclaimed its first place position at noon, after another close race with WVEC.

WTKR does not run the Saturday Early Show instead there are news and kids programs on Saturday Mornings.

WTKR-DT provides live color weather radar on its sub-channel of 3-2. Other sub-channels are used for special event coverage such as the NCAA Tournament or a continuous rotation of the stations several "SkyCams" including a feed from VDOT of area highways.

History

The station began operation on channel 4 in April 1950 as WTAR-TV, Virginia's second television station. It was a primary NBC affiliate, with secondary affiliations with CBS, ABC, and DuMont. It was owned by the Virginian-Pilot along with WTAR-AM, Virginia's first radio station.

It moved to channel 3 in 1952 and became a primary CBS affliliate. When WVEC-TV signed on a year later as an NBC affiliate, WTAR shared ABC programming with WVEC until 1957, when WAVY-TV signed on as the NBC affiliate and WVEC became solely an ABC station. When the Virginian-Pilot reorganized its various holdings as Landmark Communications in 1969, WTAR-AM-FM-TV became the flagship stations.

The late Ed Hughes of WTKR-TV (left) from a 1996 news promo
Enlarge
The late Ed Hughes of WTKR-TV (left) from a 1996 news promo
Over the years, the station expanded its news operation to include about 30 hours of local news production per week. It also produced PM Magazine from the late 1970s to mid-1980s.

After the FCC tightened its ownership restrictions, Landmark sold its Hampton Roads radio and television holdings. WTAR-TV went to Knight-Ridder in 1981. WTAR-AM and WTAR-FM had been sold to different owners, so Knight-Ridder changed the station's calls to WTKR. The new calls reflected the new ownership and also sounded similar to the old ones. WTKR was then purchased by Narragansett Broadcasting in the late 1980s. The New York Times Company, WTKR's current owner, acquired the station in 1995.

Ed Hughes, known as the "Walter Cronkite of Hampton Roads," was the station's main anchor from 1967 (dating to its days as WTAR-TV) until losing a battle with cancer in 2004.

Logos

Image:Wtar60slogo.jpg|Logo circa 1968. Image:Wtar70slogo.jpg|Logo circa 1975. Image:Wtkr80s-88logo.jpg|Logo used in the 1980s until 1988. Image:Wtkr88-92logo.jpg|Logo used from 1988 until 1992. Image:Wtkr92-94logo.jpg|Logo from 1992 until 1994. Image:Wtkr95-99logo.jpg|Logo from 1995 until 1999. Image:Wtkr99-02logo.jpg|Logo from 1999 until 2002. Image:Wtkr02-03logo.gif|Logo from 2002 until 2003. Image:Wtkr_YOUR_logo.jpg|Logo from 2003 to the present.

Slogans

Tower

WTKR's transmission tower is located in northwest part of Suffolk, Virginia. The station transmits with 100 kilowatts of power from an antenna located at a height of 981 feet.

WTKR-DT's transmission tower is also located in the northwest part of Suffolk. The station transmits with 725 kilowatts of power from an antenna located at a height of 1250 feet. It is the tallest antenna in southeastern Virginia.

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External links

Terrestrial television>Broadcast television in the Norfolk / Virginia Beach / Newport News, Virginia (Hampton Roads) market  [(Nielsen DMA #42)]
WUND 2 / WUNP 36 (PBS/UNC-TV) - WTKR 3 (CBS) - WSKY 4 (Ind) - WAVY 10 (NBC) - WVEC 13 (ABC) - WHRO 15 (PBS) - WHRE 21 (TBN) - WGNT 27 (UPN/The CW) - WTVZ 33 (The WB/My Network TV) - WVBT 43 (Fox) - WPXV 49 (i)
Local cable & satellite television channels
LNC5
'''CBS Network Affiliates in the state of Virginia
WTKR 3 () - WTVR 6 () - WDBJ 7 () - WCAV 19 ()
'''See also: , , , , , and stations in Virginia

 


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