WTWR-FM
Encyclopedia : W : WT : WTW : WTWR-FM
Tower 98-3 (98.3 FM) is a contemporary hit radio station licensed to broadcast from Luna Pier, Michigan with the call letters WTWR-FM. The station serves metropolitan Toledo, Ohio, where it competes with WVKS-FM. It is owned by Cumulus Media.
The 98.3 frequency was licensed to Monroe for most of its history. The station signed on in July 1967 as WVMO (Voice of Monroe), founded by John Koehn of Adrian (also the founder of Adrian's WLEN-FM 103.9), and featured a country music format for many years. The calls changed to WTWR on September 13, 1982 (after those calls were dropped by 92.3 FM in Detroit). "Tower 98" served as "Monroe's Hit Music Station," with a minimal ratings presence in Toledo, until March 2003, when the station was granted a construction permit to change its city of license to Luna Pier and to move its transmitter south into Lucas County, Ohio, from Monroe County, Michigan. Since the move, WTWR has seen its ratings in the Toledo market steadily increase. For a time after the move the station's playlist was so rhythmic-heavy that it began reporting to Radio & Records as a CHR/Rhythmic outlet rather than CHR/Pop (although it never did totally eliminate mainstream pop and rock music from its rotation), but it is now back to CHR/Pop reporting status.
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