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WZZM-TV

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WZZM-TV, "WZZM 13" is a television station affiliated with the ABC network, broadcasting on channel 13 in the Grand Rapids, Michigan metropolitan area. WZZM's transmitter is located in Newaygo County, eight miles (12 km) south of the town of Fremont, Michigan. WZZM transmits its signal from an antenna with a height of 1,064 feet (324 m). The station officially went on the air on November 1, 1962, at 6:30 p.m.. The station went off the air just twenty minutes later, due to transmitter tube failure, and went back on ten minutes later.

Availability

Its transmitter lies about forty miles to the north-northwest of the transmitter for most other TV signals in the Grand Rapids/Kalamazoo/Battle Creek market. Thus signals of competing WWMT-TV (CBS), WOOD-TV (NBC), WXMI-TV (FOX), and WOTV (ABC) reach about forty miles farther south into Michigan, indeed to the Indiana state line. The signal of WZZM barely reaches Kalamazoo, where it was often not shown on cable television until about 2000, and misses Battle Creek, so its signal is more strictly limited to the northern part of the Grand Rapids-Kalamazoo-Battle Creek television market. Any move of the WZZM-TV signal to the transmitter that WWMT, WOOD, WXMI, and WOTV use would result in interference with the signal of WTVG, the ABC O&O in Toledo, Ohio on channel 13 whose signal reaches Hillsdale, Michigan, a situation that will end when WZZM goes entirely to digital broadcasting on channel 39, as WTVG's digital signal is on channel 19. Those who live in the southern two tiers of counties in western Michigan other than Kalamazoo must rely upon WOTV or the ABC affiliate in South Bend for ABC programming and television stations in the South Bend, Lansing, or even Chicago markets for non-ABC sydicated programming that WZZM carries.

WZZM does not have a weak signal; unlike the aforesaid competitors it can be received easily across Lake Michigan in such places as Sheboygan, Wisconsin, although such access is of little value to WZZM. Businesses in Wisconsin do not have cause to advertise on a TV station that reaches but a sliver of the state served also by Milwaukee or Green Bay television stations; Michigan advertisers have little cause to seek access to persons in eastern Wisconsin which is not part of the Grand Rapids retail market. WZZM once made an attempt to buy the ABC affiliate station (then WUHQ-TV and now WOTV) in Battle Creek before LIN Television succeeded in buying the station.

History

The station certainly had humble beginnings; its first broadcasts were from a banquet room-turned studio at the Pantlind Hotel (now the Amway Grand Plaza Hotel). Live broadcasts included This Morning with Bud Lindeman, Shirley's Show and an evening news program, though the station's most notable show in many minds is The Bozo Show, which was broadcast for more than 30 years. The news program improved in 1971 with the addition of the first weather radar in the West Michigan area, upgraded in 1974 to a computerized color version.

In August 1971, a multi-million dollar state-of-the-art studio was opened in Walker, with Congressman Gerald Ford, a Grand Rapids native, presiding over the ceremony. In the following years, WZZM became a formidable force in the Grand Rapids viewing community, gathering high ratings and a reputation as one of the top news programs in the West Michigan area.

In the 1990s, WZZM made an array of changes with the new millennium looming. New news vehicles were purchased, a new tape format (Beta SP) was introduced to digitize all media, a new radar receiver and new weather cameras were added across the state, and a new set was built, coinciding with WZZM's introduction of a new logo. In 2003, WZZM first started broadcasting in High Definition.

For most of its history, the newscast was called Eyewitness News until the late 1990s when it was replaced by WZZM 13 News.

5:30 Edition was introduced in 1993. It had soft news features in addition to the day's headlines. Many of its features were phased out and it became a standard newscast by 1997. Many of the features returned in 2004 when Take 5 Grand Rapids premiered. Take 5 originally aired at 5 p.m. but later moved to 4:30.

In 2005, the station launched the 13 On Target Weather Network, a weather channel broadcast on Channel 13-2; on Comcast and Charter Communications cable systems in West Michigan on channel 247; and on wzzm13.com. My 13 On Target Weather is a customizable e-mail and website service powered by [myweather.net]. It features headlines, weather conditions, and severe weather warnings.

WZZM's logo as of May 2006.
Enlarge
WZZM's logo as of May 2006.
In early spring of 2006, WZZM finalized a major station over-haul, complete with a new logo, graphics, and promotional campaign, in order to recover from low viewership and to compete with first place West Michigan station WOOD (Channel 8).

As a Gannett-owned television station WZZM continues to carry the entire ABC television lineup.

Jay Schadler worked at WZZM during the 1970s. He currently works at ABC News. CNBC's Scott Cohn was at WZZM a few years before CNBC's launched. John Keating, a sportscaster for Fox Sports Net, worked at WZZM in the 1980s. However, he was known on air as "Steve Knight". Patrice Formsby, a former anchor at CNN, also was at WZZM in the 1990s.

News

Newscasts

Slogans

Partners

Awards

Over the years, WZZM has received numerous awards for journalistic excellence. Some of these include:

Take 5 Grand Rapids

Take 5 Grand Rapids is a live talk and entertainment show on WZZM weekdays at 4:30 p.m. (from its premiere in early 2004 to September 2005, it aired at 5:00 p.m.). It is hosted by Catherine Behrendt with reporter/substitute host Stephanie Webb.

Its slogan is "Learn a little. Live a little. Have some fun." It has some of the same soft news features that were on 5:30 Edition in the 1990s, such as movie reviews and cooking segments.

A key segment of this series is "Rescue My Home", which is similar to . Several times a year, a house is chosen for the makeover of a specific room. In early 2005, there was an "Extreme Mini-Makeover," which is similar to Extreme Makeover. In addition to a week's worth of segments about the project, they air primetime "Rescue My Home" specials. Past projects included the living room, bedroom, and the yard.

In addition to segments about gardening, cooking, being a mother, healthy lifestyle, movies, restaurants, money management, and auto maintenance, the show features celebrity interviews and performances by local artists and national artists who are visiting Grand Rapids.

Weather

OnTarget Forecast

The WZZM 13 team of meteorologists holds themselves accountable with a well-known target. The meteorologist reviews his or her forecast everyday from the previous day in comparison to the actual weather. If they were exactly right, an arrow shoots and hits the bullseye. If they were only a degree or two off, it is called a "Very Close" forecast. If they were 3-5 degrees off or if they were wrong in their prediction of sunlight or precipitation, it is called a "Close" forecast. If they were more incorrect than that, it is called a "Try Again," and the arrow shoots past the target completely.

Advance Newspapers

Meteorologist George Lessens writes a weekly column for Advance Newspapers. The column includes the forecast for the upcoming week, as of February 2006. It originally had a review of the previous week.

Weatherball

The WZZM 13 Weatherball.
Enlarge
The WZZM 13 Weatherball.
The original weatherball was perched on top of the Michigan National Bank building in downtown Grand Rapids. The colors it displayed were representative of the coming weather pattern. A poem was written about the weatherball's colors:

:Weatherball red, warmer weather ahead.
:Weatherball blue, cooler weather in view.
:Weatherball green, no change foreseen.
:Colors blinking bright, rain or snow in sight.
However, due to questions about its stability, it was removed in 1987, after 20 years of existence. WZZM located the weatherball, which had resided in a Kalamazoo junkyard since its removal, and purchased it in 1999. In 2002, plans were announced to refurbish the stainless steel ball, and add new neon lights. The weatherball was perched on a 100-foot (30 m) monopole, and was lit on May 7, 2003. It is visible from both Interstate 96 and U.S. Highway 131, the two major freeways in the area.

Shortly after the reintroduction of the WZZM 13 Weatherball, a contest was held where viewers submitted video recordings of songs to coincide with the meanings of the weatherball. The winner chosen had their song on a new commercial that aired to inform the viewership of the significance of the colors.

The station also has a costume character mascot of the Weatherball named "Blinkie". A similar weatherball is also located on the Citizen's Bank building in Flint.

Weather Chaser

The Weather Chaser was introduced in 2001. It is a mobile version of the in-studio weather office capable of live broadcasts from anywhere in the broadcast area. During severe weather, the meteorologist using the Chaser can track and report storm conditions on location. It has not been mentioned on air in recent months.

Weather Deck

The weather deck is a deck set up for weather reports. Most weather reports are done outside, except when the weather makes it unsafe for the meteorologist to go outside, such as severe weather situations. The weather deck was introduced in 1999. From 1995 to 1999, the evening meteorologist reported from the parking lot. Once a week, the noon newscast has a "Weather Deck Guest" segment - a live interview from the deck.

Sports

WZZM started expanded coverage of high school football in 1995 with Friday Night Football. A few years later, the name was changed to 13 On Your Sidelines.

During the 5:30 and 6:00 p.m. newscasts, a meteorologist does a weather report from the "Game of the Week" location with Blinkie the Weatherball mascot. During the 6:00 p.m. newscast, the "Game of the Week" is previewed.

The 11:00 p.m. newscast is shortened to one news segment and one weather segment. During the weather segment, cheerleaders join the meterologist on the weather deck.

The current format for 13 On Your Sidelines is:

Major personalities

Take 5 Grand Rapids

WZZM 13 News

Ownership

The station was founded by an investment group who called themselves West Michigan Telecasters. Over the years, the station was bought and sold numerous times: Gannett is the current owner of WZZM, as well as numerous other television stations.

References

External links

Terrestrial television>Broadcast television in the Grand Rapids/Kalamazoo-Battle Creek/Muskegon area  [(Nielsen DMA #39)]
WWMT 3 (CBS - The CW on DT2 September 2006) - WOOD 8 (NBC) - WZZM 13 (ABC) - WXSP 15 (UPN - to be MNTV 09/06) - WXMI 17 (Fox) - WUHQ 29 (A1/MMA) - WGVU 35 / WGVK 52 (PBS) - WUHO 36 (Ind.) - WMKG 38 (FamilyNet / UATV) - WOTV 41 (ABC) - WZPX 43 (i / The WB - to be i only September 2006) - W48CL 48 (3ABN) - WTLJ 54 (TBN) - WLLA 64 (FamilyNet)

 


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