Zayre
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Zayre was a chain of discount retail stores that operated in the United States from 1956 to 1989. The company headquarters was in Framingham, Massachusetts.
History
Zayre started in Hyannis, Massachusetts in 1956 as a discount department store It was initially focused on the Northeast but soon expanded to other areas. During the early 1970s the company started the TJ Maxx chain. In 1984 it started the BJ's Wholesale Club chain. After the sale of the Zayre chain to Ames, the company changed its name to TJX Companies, which is still in business today.
Zayre developed an image problem because it was seen as offering low class and low quality merchandise. Also the stores began to look seriously outdated. In October 1988 the Zayre stores were sold to Ames. This doubled the size of the Ames chain, but caused many problems for Ames, and brought about a large loss for that chain. Eventually Ames would close 74 stores, and converted the rest into Ames stores. As a result, some of the remaining Zayre stores operated under the Ames name until Ames ceased operations in 2002.
The original name of the company was "Zayre Güt," which means "very good" In German. Not having enough money to pay for a sign that included both words, ownership instead installed the first word "ZAYRE" to the front of their building with the intentions of adding the "GÜT" later. However, the company became branded as "ZAYRE" and the owners feared that adding the second half of the name might confuse customers. The name of the store would be a play on the German phrase "Sehr Güt" or "Sehr."
Slogans
- It pays to shop at Zayre...Everyday!
- Zayre - Fabulous Department Stores!
- We'd like to make Zayre your store!
- Compare...you can't do better than Zayre!
- Zayre is going "Price-happy!" (circa 1977)
Trivia
- In the 7th season of The Simpsons there's a store called Tee Jay's ZayMart which was created by one of the writers who lived near a Zayre.
- The Zayre store in Chattanooga, Tennessee (located at the Golden Gateway Shopping Center, now owned by Blue Cross Blue Shield of Tennessee) was home to a local TV station (WTVC-TV 9) and has since moved next to State Road 153.
External links
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